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SpinDistribute.com Article Directory

The following article was published in our article directory on July 25, 2016.
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The T.G.I.F. in Social Media Marketing

Article Category: Marketing

Author Name: Cameron Long

Choosing the Right Platform for your Business

In an time wherein technology is rapidly evolving around every corner, you, as an entrepreneur or businessman, should begin asking yourself this question: what does it truly mean to connect to people for your vision and mission to reach them? You don�t have to look far because you can already find the answer within a single click of a button, and that is through social media marketing.

Social media marketing, simply known as SSM, is an internet marketing tool, which can help attract customers through the use of various social networks, whether it be through sharing status updates, messages, photos, videos, event invites, and more.

Here is a brief guide that can help you distinguish the strengths and weaknesses of the most popular social media networks: Twitter, Google+, Instagram and Facebook.

Twitter

Twitter is primarily designed for people to keep in touch with the latest news and updates around the globe. It allows you to share daily updates and short messages, but it can also serve as an effective marketing tool. You just have to follow people who are in line with your business� specialties, and you will receive a stream of followers in no time.

Twitter is also a place where you can mix some personal tweets into your daily business updates. By retweeting positive customer reviews, you will get to redefine the meaning of the word-of-mouth marketing strategy.

Google+

Google+ allows you to host video conferences. If your business specializes on arts and crafts, you can post a video tutorial on how to create your own totes and handbags, for example. The Community features also allow you to listen to your customer�s feedback, making the whole social media experience more interactive.

Google+ also has this feature wherein you get to separate your followers into groups. If you want to share information with certain people only, you can always make use of this feature.

Instagram

Instagram is a mobile app, which mainly centers on photo/video sharing. Unlike other social networks, Instagram isn�t an ideal place to share updates in text. Having been established in 2010, it�s relatively new as a social media marketing tool.

Even though it�s only downloadable in mobile devices, it�s still open for new business opportunities � one of which is the use of hashtags. You simply post photos of your business products, services, promos, discounts, updates, and more. By adding hashtags, your photos can instantly appear on the explore section, thus, allowing non-followers to see these.

Facebook

Facebook provides a full package for social media marketing. It gives you a lot of reasons to stay active since it features event invites, photo and video sharing, and daily status updates. You can start by creating a business page then promoting the link to your friends and partners in the industry.

Facebook also provides a personal environment. People mainly go to the site to chat with friends. When your customers ask questions through private message or the comments section, be sure to reply in a light and friendly tone. It is a close competitor to Google+, but the more connections you have, the higher the number of your potential clients will be.

With that, social media marketing can be an effective marketing strategy, as long as you know your plan, goals, and audience. It always begins with an end in mind. You can further improve your business growth if you know how to choose the right platform.

Keywords: generate leads on instagram, how to generate leads on social media, instagram leads, social media marketing

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