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SpinDistribute.com Article Directory

The following article was published in our article directory on July 12, 2016.
Learn more about SpinDistribute Article Distribution System.

How About Your SEO Strategy

Article Category: Advice

Author Name: Brad Davis

Simply put: SEO strategy is the action of getting noticed in searches.

If you position an unsuitable operation on the wrong corner, and it's targeted for the wrong market or location, you'll probably face issues earning money with it.

SEO means "Search Engine Optimization". Some just may be wondering what SEO is about and the reason it has become a vital part of marketing plans - whether you are aware of it or not.

Over the last 10-15 years, there has been a substantial shift in the marketing methods we use to attract and convert potential clients and the ways they use to find our business. These days, everyone's moving to mobile devices to find what they need. No one searches a phonebook anymore. People are using the internet. We're all connected. The big question is: How well is your online marketing targeting more customers?

When someone looks for the type of products/services you offer on their smartphone, if you're not listed on page 1, you can just about say goodbye to any chances of being seen. The competitors you're up against up there in the top search rankings are getting the clients... and all the revenue too. The businesses listed in top spot search results are seen as being more relevant and honest by the customers they're focusing on. You are missing out on a LOT of potential income.

You may be the best painting company on the planet, and be the coolest, most trustworthy person anyone would ever want to meet. And you may also have the best website design anyone would want. But, all this you will not be earning a fraction of the earnings you could if you're not listed at the top of the local search results pile. All that talent others should discover will be hidden somewhere on page two or beyond.

There are lots of interrelating elements that play a part in getting top local search engine results, these include:

Metadata, anchor text, relevant content, schema, backlinks, social media, search terms, PBNs (Private Blog Networks), Web 2.0, local business directories (citations), geo mapping, blogs, domain authority, web analytics, and others.

All these should be integral components of your business's online marketing SEO strategy. If they're applied properly, then search engines like Google, Bing and Yahoo will rank you at a higher placement on the search results page than your competitors. A search engine optimization strategy is so key that even being at second place in searches diminishes your opportunities of being selected by a big percentage!

Below are some important facts showing the likelihood of your website being clicked on based on ranks in the search engine results page:

If your business web site is the #1 ranked, you will get an average of 42% of the clicks.

In contrast, if your website is at the top position, you will get a mere 12% of the clicks.

Further, If your website is at the top position, you will get a mere 8% of clicks.

#4 website = 6% of clicks
#5 website = 5% of clicks
#6 website = 4% of clicks
#7 website = 3% of clicks

Let's take a look at how much potential revenue the #1 positioned web site will bring in compared to the #2 positioned web site:

Let's say you're a Plymouth furniture builder and 1,000 people every month search on Google for your local business.

Of those 1,000 people, 420 (42%) of them will choose the #1 ranked site. In contrast, only 120 (12%) of those searching will choose the #2 ranked.

Now, here is where it gets interesting:

Of those 420 people (average) each month that choose the #1 ranked site, let's guess that only 10% (or 42 potential customers) actually hire that business for the services they searched for, and only 12 people for the #2 site.

Here's why it really pays to get your site at #1 in search engine rankings:

Let's guess that the price for a job is $300:

The business with the #1 position web site might potentially make $12,600 a month, and, the business with the #2 position web site would potentially make only $3,600 a month!

We didn't even bother to calculate if you're ranked lower than those top 2 spots. Do you see now how valuable well thought out search engine optimization will be for your business?

I didn't go into to each of the SEO elements mentioned earlier because that can get complex. We'll save those for other articles. You have your field of expertise and we know about SEO strategy and marketing, which comes from years of experience with adapting a unique online marketing strategy for each business we associate with.

You now have at least a more detailed description of what SEO can do for your business. If you're interested in discovering how your business website is doing compared to your competitors, and the potential clients and earnings you're missing out on, get your SEO marketing firm to perform a FREE full website analysis for you. They should discuss ways to get you discovered by more potential clients and beat your competitors at the SEO marketing game.

Keywords: SEO strategy, internet advertising, SEO marketing

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