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SpinDistribute.com Article Directory

The following article was published in our article directory on July 13, 2016.
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4 Ways Social Media Can Help Your Small Business

Article Category: Business

Author Name: Theodore Henderson

Social media plays an important role in every business today. According to statistics, 74% of online adults use social networking sites (SNS) like Facebook, Twitter, Instagram and more. With this large quantity of social media users, you can only imagine how big the chances are for your business to engage and reach these people.
With the great power of social media in mind, it is important to know how these SNS can help your small business grow and reach its full potential. So here are 4 ways social media can help small businesses achieve entrepreneurial success.

Selling Your Products and Services
Social media is like an oasis for buyers searching for both common and rare items for their needs. This also goes the same for businesses selling their products and services online. With a large portion of the world�s population using SNS, buying and selling items were made easier thanks to the greatness of social media.
According to statistics, 81% of consumers research online before making big purchases. Through social media, a small business can be able to connect with customers during the latter�s research phase, leading to increase sales in great folds.

Increasing Your Reach
With 74% of online adults using SNS, reaching more users through features such as Facebook and Twitter advertising has been made possible with social media.
The use of social media has been proven an effective and cost-efficient way in reaching more people across the globe as compared to the traditional advertising means like billboards and print. A single post or tweet can reach millions of people, making social media an indispensable tool in every business marketing strategies today.

Building Customer Relationships
Social media�s accessibility also helps building relationships between business owners and customers.
Today, customers are turning to social media when they have something to say or complain. With SNS such as Facebook�s and Twitter�s private messaging feature, addressing the problems of your customers is only just one click away.
For a small business, being engaging and responsive is important as it could lead to potential loss of customers if not handled right. And the use of the appropriate social media can help avoid ending up in this scenario.

Establishing Brand Reputation
The trust of a customer to your small business is an important factor to your success. Social media also plays a part in gaining the prospective customer�s trust.
Providing customers with the business information can help earn their trust. And what better way to do this than use the social media. Create Facebook pages, Twitter profile, LinkedIn page or an Instagram account to establish your brand reputation online.
However, make sure your social media presence is properly managed as neglecting it would reflect a negative impact instead of establishing the business� reputation.

The use of social media for your small business is only the first step towards becoming the successful entrepreneur you want to be. If you want to know the next steps, check out �The Wisdom Man� Theodore Henderson�s �Launching Your Great Business Idea Now!� and bring your entrepreneurial skills to a whole new level.
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Keywords: starting a business, business start up, launching a business, entrepreneur, entrepreneurship, small business, small biz, home business, home based business, small business success

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