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The following article was published in our article directory on July 4, 2016.
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Article Category: Marketing
Author Name: Cameron Long
Social media sites that bank on photo and video sharing, such as Instagram, have been widely used by millions of active users. Individuals and businesses alike have been enjoying the user-friendly interface and maximizing it for their personal networking and for brand awareness. With these factors in mind, any business must be keen on generating Instagram leads to grow their customer base and increase sales.
As with any digital marketing or lead generation tool, brands need to be careful about generating Instagram leads, so that it doesn�t do more harm than good. In the worst case scenarios - like when you don�t deliver your promise to followers (e.g. prizes for contests), you can drive away customers and their personal networks. Your brand can even be mistaken as a scam. However, if you employ the right strategies, you can earn or retain more followers whom you can then convert into sales.
Make sure you work with an experienced professional and obtain the relevant training on generating Instagram leads, and keep these dos and don�ts in mind whenever you use the social media platform:
Do share photos and videos of yourself or your staff.
What other companies fail to realize about generating Instagram leads is that majority of individual users look for personal connections. If you keep on posting only about your products and other trivial information about the company, then people won�t see your personal brand as the owner or manager, and they wouldn�t be able to appreciate that your company is run by a team of real people who have fun or bond just like them.
Don�t limit yourself to photos.
Again, this is a photo and video sharing platform, so when appropriate, post short videos that your followers and other Instagram users will surely appreciate. Let�s say you sell baked goods like cupcakes. Try to shoot a time lapse video of your cupcakes in the oven (while the flour is rising, for instance) - internet users usually find these sorts of videos relaxing to watch, and it can definitely evoke cravings. Presto! You get orders right after your post, and your followers will keep watching out for more!
Do showcase your brand or products in creative ways.
In generating Instagram leads, you have to employ various measures to keep your following�s interests sustained. Perhaps, you can share motivational quotes that your team lives by. You can also hold promos or offer discounts for your followers every once in a while. These incentives won�t cost much, and they are effective in encouraging customer purchase and loyalty.
Don�t forget to add watermarks or other forms of branding your posts.
One important graphic element to your posts when HYPERLINK "http://cadl0430.instabizbuilder.com/" generating Instagram leads is your watermark. Be it a translucent print of your company website or Instagram handle on the corner of an image you share, or your logo on the bottom of a motivational quote, this will help your followers in easily identifying and remembering your brand. If you don�t like your assets to be overly branded, explore the use of customized hashtags in your captions.
Keywords: generate leads on instagram, how to generate leads on social media, instagram leads, social media marketing
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