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The following article was published in our article directory on June 28, 2016.
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6 Ideas to Generate Leads on Instagram for your Clothing Store

Article Category: Marketing

Author Name: Cameron Long

As a new or small clothing store, it can be hard to get leads and compete with the mainstream fashion brands and large corporations. It can be difficult to get a share of the market. If you offer street wear, for instance, most of your target customers are probably in love with brands like Forever 21 or H&M. Aside from being internationally known clothing companies, they also employ different marketing strategies and invest a lot in advertising to gain customers continuously and encourage loyalty.

What can you do? Here is something any small business can have against those bigger companies - creativity. Everything roots from this simple trait, and it�s definitely essential if you use social media platforms, like Instagram, that have become valuable marketing tools for any type of business across the globe.

If you want to generate leads on Instagram, here are some ideas you can explore for your clothing store:

1. Styled Product Shots

In case you�re new in the world of Instagram, there is such a thing called �flat lays,� where you neatly or artfully arrange various objects on an even surface. The more visually appealing the arrangement or elements are, the better. With fashion flat lays, you can use 3-piece outfits, accessories like shoes, jewelry, and bags, and props like old-fashioned lomography cameras or even makeup.

2. Shots Inspired by Bloggers or Fashion Editorials

Another great way to generate leads on Instagram is to show how your products look like when worn. Make the hippest fashion bloggers or magazines your pegs when conceptualizing a photo shoot. Alternatively, you can repost the photos of your existing customers or endorsers, if any - with their permission, of course.

3. Exclusive Promos

Offer discounts and great deals to your followers. Make sure to note that the offer is only for followers in the caption, or in the photo or video that you post. This way, you generate leads on Instagram through sales, and you encourage loyalty with your brand if your deals or promos are irresistible.

4. Giveaways and Contests

Who doesn�t like freebies, right? Holding a raffle of your products or offering monetary prizes are truly effective if you want to generate leads on Instagram. You can hold contests like �Style this item!� to encourage people to buy your products, realize all the ways they can wear them, and get your brand some exposure through healthy competition.

5. Hashtags

One thing you should not forget when trying to generate leads on Instagram is the power of hashtags. Research on the relevant keywords to your clothing store, and append that hashtag to every Instagram post. For instance, you sell sneakers across the US, you can use the following hashtags (explored or searched for by thousands of Instagram users) to get your posts out there: #shoes, #sneakers, #sneakerhead, #kicks, #kicksoftheday, and #USA.

6. Cross Promotion

Don�t just limit yourself to Instagram - get leads on bigger online platforms like Facebook, too. Link your Instagram account to your other social media handles, and cross-promote your posts, so they get more exposure. Instagram currently offers instant cross-promotion with Facebook, Twitter, Tumblr, and Swarm, but if you want to embed an Instagram post on your blog or promote it on other sites, you can get the share link of the post.

It helps to get training on how to  HYPERLINK "http://cadl0430.instabizbuilder.com/"
generate leads on Instagram, so you can learn more about cross promotion and other strategies on using Instagram. This will help you run a more profitable business.

Keywords: generate leads on instagram, how to generate leads on social media, instagram leads, social media marketing

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