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« Back to articles from category "Computers and Technology"

The following article was published in our article directory on June 21, 2016.
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5 Myths of Traffic Generation That Seriously Need to Die

Article Category: Computers and Technology

Author Name: Daniel Theiler

Can I be straight up with you?

95% of the recommendations on the web about how to increase your website traffic is absolutely pointless.

It's dated, overly simplified, or just plain wrong. Here's how I know:

Over the last 8 years, the websites I've developed have gotten over 200 million page views. I've likewise dealt with countless students in every possible niche, and I've seen direct what works and exactly what does not.

And great deals of the guidance out there ... it just does not work.

In particular, 5 misconceptions truly trouble me. If you're having a hard time to increase your traffic, possibilities are it's due to the fact that you've purchased into among these myths.

Let's leap in ...

Myth # 1: Blogging Is a Great Way to obtain Free Traffic
You 'd think I would agree with this one. I'm the "blogging man," after all, so you 'd believe I 'd be the very first person to jump on the free traffic bandwagon.

However here's the thing:

Totally free traffic is a fairytale.

Yes, you can get traffic without paying cash, however that does not imply it's free. You always-- and I mean ALWAYS-- have to trade something for it.

In the case of blogging, it's time.

You invest your time into composing post, and if you do it correctly, you will get traffic in exchange. All other things being equivalent, the amount of traffic you receive is likewise directly proportional to the time you invest.

But the concept of your blog getting a whole bunch of traffic without investing a whole bunch of time?

It's unrealistic. You go out exactly what you put in. Easy as that.

Misconception # 2: You Need To Optimize Your Site for Search Engines
Let me be clear ...

I've received more traffic from online search engine than any other source. Millions and millions of visitors.

Is SEO a wise traffic method for everyone?

No.

Often, you're better off investing money on advertising. Other times, social media is your best choice.

How do you understand?

Well, you need to consider the situation. It depends on just how much material you have, the age of your website, the quantity of online search engine traffic readily available, the sophistication of the competitors, your character, the method you wish to invest your time, your budget plan, and dozens of other aspects.

The issue is, nobody tells you this. They suggest that enhancing your site for online search engine is always a wise relocation.

And that's simply rubbish.

No traffic technique is best for everybody all the time. You have to consider the circumstance you remain in at the minute and compare the advantages and disadvantages of each strategy.

Anyone who tells you otherwise is either dumb or dishonest.

Misconception # 3: You need to be on Facebook, Twitter, etc
. In some methods, this myth is a repeat of the last one, but it's so widespread I figured it deserves its own area.

Everybody wants to get more traffic from social media. The problem is, there are a gazillion various platforms. Facebook, Twitter, Google+, LinkedIn, Instagram, Snapchat-- the list is already long as hell, and it's getting longer all the time.

Exactly what do most individuals do?

A little bit of everything. They divide their time between a bunch of different platforms, and they never ever get anywhere.

It's an error. Instead of dividing your time in between a lot of different methods, hoping among them will work, you need to discover the one strategy that appears to be the best option for your particular circumstance and then go all in.

And here's exactly what will actually make your head blow up:

In some cases, social networks isn't really the answer. Often, you ought to overlook all of it. Facebook, Twitter, everything.

Why?

You can focus. When you're a novice, focus is everything.

Either focus on one platform, or eliminate social networks from your technique totally, but don't spread yourself in between all the various platforms. That's a surefire way to fail.

Misconception # 4: There Are Hundreds of Ways to obtain Traffic
Mentioning spreading yourself thin, social networks is just part of the problem. Dig around, and you'll find there are numerous methods to get traffic.

Which one is best for you? How do you select?

If you're not mindful, you'll come down with a nasty case of analysis paralysis. There are just a lot of choices.

However here's a little trick:

While there are numerous various methods to get traffic, there are just 5 sources of traffic worth discussing:

Online search engine
Social channels (Facebook, Twitter, etc.).
Social bookmarking (Pinterest, Reddit, etc.).
Links/referral traffic.
Advertisements.

In the last decade, the individual methods and techniques within those classifications have changed, however none of the classifications have. It's been incredibly stable.

The trick is picking the best one for you, which brings us to ...

Myth # 5: One Traffic Source Is Inherently Better Than Another.
People argue all the time about the "best" method to get traffic, but here's the important things:.

With traffic, everything is contextual.

In the blogging market, for instance, search engine traffic is dominant. It dwarfs all the other traffic sources.

In the self-improvement market, on the other hand, Facebook is king. Not even the almighty Google comes close.

Simply puts, the "finest" traffic source quite depends upon your market. It also depends on another unexpected element:.

You.

Working one-on-one with thousands of blog writers, I've learned that all of us have different strengths and weaknesses. Normally, you will have a natural affinity for only one of the traffic sources, and the others will be hard or repulsive to you.

Remarkably, it's likewise pretty predictable.

Do you love data, spreadsheets, and analysis? Well then, you should check out marketing.

Or are you more of a people individual with a strong character? In that case, your best choice is a social channel where you can communicate with your fans.

In the next few weeks, I'll be talking a lot about this, along with offering you assistance on the best ways to pick the right strategy for you. In the meantime, here's what you need to know ...

This Is Complicated Shit.
And it sucks.

You're most likely like, "Daniel, cannot you simply provide me a detailed strategy I can follow? Something basic and to the point?".

The sincere response:.

No. Not if you want to get the traffic yourself, anyhow.

If you're running a company, and you have some cash to invest, the easiest way to go is to hire an agency with a tested track record. They can deal with all this crap for you.

If you're all on your own, bootstrapping your method to success?

The most important thing you can do is accept the complexity. Recognize you have a lot to discover and dedicate yourself to learning it.

The good news is I can offer you a roadmap. It's complete of tough decisions, twists and turns, detours and roadblocks, but at least it'll get you pointed in the ideal instructions.

Next week, I'll begin a little email series for our customers on the topic. Subscribe to our list, if you're not currently.

Till then?

Decide exactly what you're willing to trade for traffic.

Are you willing to trade time? Or are you going to trade cash?

It's the first step. That one simple choice.

Leave me a comment with your choice. I'll be viewing.

About the Author: Daniel Theiler is an expert when it comes to Internet Marketing. To find out everything about Traffic Generation, visit his website at http://www.danieltheiler.com.

Keywords: Internet Marketing, Traffic Generation, Blogging, Social Media

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