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The following article was published in our article directory on June 13, 2016.
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10 Reasons why ALSOF Publishing provides a simple outsourced CMO solution

Article Category: Marketing

Author Name: ALSOF Publishing

When deciding whether to outsource your marketing for your SMB Online or keep it in-house, there are lots of considerations. We have compiled a list of 10 compelling reasons why you need marketing consultants outsourced, and we think it spells out clearly that you can successfully outsource marketing functions.

1. More Marketing Plus More Time

To concentrate on what you do best. Outsourcing your marketing functions frees up your time and takes away the stress of trying to do it all.

2. A CMO is Expensive

So an outsourced marketer armed with automation tools, for example, is less expensive than hiring an in-house marketing team. Salaries for a good SEO person will be in the neighborhood of $75,000 per year at minimum. Conversely, an experienced freelancer will charge in the neighborhood of $100 per hour, an agency several hundred, but you only pay for the time they are working on your projects.

3. Wider Range of Marketing Experience

No one person can know everything, but when you outsource, you have access to lots of different experts with varied experience and talents.

4. Online Marketing Demands Fresh Thinking

Outsourced marketing often gives you a fresh look at your business from an experienced marketer's eyes. This is crucial in a city like Sydney where the evolution of the customer happens so fast you really don't want to be restricted by your in-house experience. Agility is key. Outsourced marketing consultants can give you a far broader scope of strategic ideas to enhance your business' success.

5. Scalable Business

As your marketing needs grow, it is easy to outsource more of it to the same or additional freelancers or agencies. With in-house marketing, scalability is a little more difficult, unless you can afford to add staff, equipment and the processes that go with it. No thanks.

6. Strategic Marketing Expertise

While you may not have anyone on staff that understands PPC, content marketing or how social media plays into an overall marketing plan, outsourced marketing experts will typically be well-versed in all, and be able to explain how things work to you. Better yet, they'll get their heads down and make it happen. They may even be willing to have some 'skin-in-the-game' and agree to work on a base plus rewards system for increase in revenue.

7. Combine Tasks for the Win

If you have an employee that writes well and knows your business like the back of their hand, you can utilize that person for customized content creation, while outsourcing the promotional part of content marketing.

8. Headache Reduction

If the tasks involved with marketing seem overwhelming to you and you have no idea where to begin, consult an outsourced marketing expert. They can give you direction and advice about what tasks are most important and assist you in planning your strategy. Their broad range of client experience means they've probably come across a business like yours - at least, in the growth stage that yours is in.

9. Change Directions Easily

If you find that the marketing company or freelancer that you hired is not the best fit for your company, it is much easier to break ties with them than an employee of the company.

10. Marketing Specialists in each niche

When you opt for outsourcing, you can choose several different freelancers or a well-rounded agency with experts in each area of marketing. Either way, you will end up with experts in each of the areas where you need concentration.

Virtual CMO

While there is no right or wrong answer to the outsourcing question, the three most vital considerations are typically cost, control and quality. Weigh the benefits of each and make your decisions wisely! Some SMB companies have started outsourcing their Chief Marketing Officer function. In fact, it follows a trend of outsourcing the Finance Team, CFO and other business functions to disruptor business models hungry to capitalise on the "Department As A Service" movement.

Keywords: CMO on-call, outsourced CMO, SMB online marketing

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