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The following article was published in our article directory on May 28, 2016.
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7 Online Marketing Pitfalls for SMBs

Article Category: Advice

Author Name: Michael Zang

In the 21st century, digital is quickly becoming king, with no sign of looking back. For SMBs, it is essential that you have your online presence optimized for the most effective marketing possible. Here are 7 online mistakes to avoid at all costs.

1. Not having a website

This one certainly seems obvious, but a recent study showed that about 40 percent of SMBs do not have websites. For many consumers, the first place they turn in their search for a product or service is the internet. If you don't have a website, you aren't even in the game.

2. Neglecting your SEO

Once you have your website up and running, it is essential that you invest a portion of your marketing budget into SEO (search engine optimization). With SEO, you can have a better chance at being on the first page of results for specific Google search terms relating to your business. Include relevant long-tail keywords on your website, and use local keywords as well in order to have content that is findable and searchable. If you neglect SEO, you could get pushed further down the Google results queue, losing visibility and potential customers.

3. Not having a responsive website

A huge amount of web traffic comes from mobile phones and tablets. Make your website easy to navigate on a mobile device. Bonus tip: if your website is not mobile ready, Google will push your website further down the results page if the search originated from a mobile device.

4. No clear call to Action

If you have the perfect website with spot-on SEO, you still need to give your visitors specific instructions once they get there. What is it that you want them to do? Don't just list your products and services, but give them a specific task, whether it's filling out a contact form or completing a sale.

5. Poor or No Online Reputation

When people search for your business online, it is important for you to have positive reviews to encourage potential customers to trust you with their business. Incentivize your customers to leave reviews for you on the websites that are relevant to you (Yelp, Facebook, etc.). Also, have a system in place for gathering reviews that are posted of your SMB online.

6. Lack of Social Media Presence

Another source of new business is gathered through social media channels. Social media is an inexpensive way to establish a brand presence and have an opportunity to communicate with customers. Figure out where your prospects are most likely to be, and establish a continued presence there.

7. No tracking mechanism

When you have your online presence firmly established, you need to have a tracking system in place to see what's working and what isn't. This doesn't have to be complicated, but create a system that works for you and tracks the metrics that are important to your SMB.

While it may take some time, avoiding these mistakes will give you a complete and thorough online presence. Interested in taking the next step and leveraging your online marketing for lead generation? We have a free ebook with 30 lead generation tricks to give you a head start. Visit MBPMagazine.co for more great tips, tricks and ideas

Keywords: Smb online marketing

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