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The following article was published in our article directory on April 18, 2016.
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TOP 5 TRENDS IN 2016 BY DIGITAL MARKETING EXPERTS IN INDIA

Article Category: Marketing

Author Name: Anil G L

Digital marketing experts in India predict a positive sentiment for Digital Marketing in India. Primarily the smart phone market is growing rapidly in India. About 30% of Indians own smartphones in 2016 and this figure is expected to be 39% by 2019. The affordability in Indian smartphone market has triggered this growth. Introduction of 4G Internet from mobile service providers and the increasing broadband speed has given rise to a plethora of opportunities for Digital Marketing. The deadly combination of more and more youngsters (about 50%) and the affordability of smart phone (Smartphone for Rs. 4000) can be leveraged by companies to build their brand online. The way we use phone has drastically changed over a decade and the also the people who use it.

DIGITAL MARKETING EXPERTS IN INDIA

They would use this situation to their full advantage and leverage the opportunities. At the time of writing this blog India ranked 44th in the Global Connectivity Index as per Huawei. This rank is predicted to increase with the launch of Reliance Jio in 2016. Apple has also reduced the price of its iPhone for the Indian market to leverage on demographics and build volumes. Lets explore the trends in 2016 as per Digital Marketing Experts in India.

Content marketing is back as the e-commerce boom in the market with deeper Internet penetration and decreasing smartphone prices. Content marketing and E-commerce companies go hand in hand. Content marketing will become key for online marketing, as told by a Digital Marketing Expert in India; the demand for targeted advertising is increasing and companies are finding different ways to engage with their customers. I personally see many brands active on social media platforms. Recently I saw a fashion apparel company showcasing their work on Pintrest. I also came across a photo editing app ad on Instagram and it was so compelling that I ended up buying that app for Rs.250 and installing it. To become a digital marketing expert in India you have to focus on content marketing methods and influences on brands.
Video to take center stage and act as mainstream advertising tool on the Online Marketing Platform as predicted by digital marketing experts in India. Youtube is the second largest website in the world after Google.com. The demand for video is very high as it is engaging and influences the emotions of the viewer. Youtube has grown 50% year on year over the past 3 years. All the top 100 global brands have used Youtube Advertising in the last year. In fact 80% of Youtube viewers are outside U S. The six figure earnings of Youtube channel is increased over 50% last year. According to Digital marketing expert in India, Youtube continues to gain momentum in 2016 and even more brands will leverage this social media tools online for effective advertising. Some of the tips from digital marketing experts in India about Youtube marketing are:
Create 'How to' videos to engage your customers
Educate your customer, its powerful
Sometimes the video might not relate to your product but definitely to your target audience
Identify the target audience and platform for video creation
Entertain your customers, they will remember you and share your content
Answer Questions through videos
Messaging apps are driving crazy and tend to revolutionize the way we talk to others. A digital marketing expert in India would definitely recommend you to explore Snapchat and Periscope. These apps have changed the way we communicate. Periscope is a live streaming app by Twitter. You can stream any content be it an event or you partying with friends, you get engage people from around the world. You can also interact with them. Facebook has also introduced live streaming in India. The big B of video site, Youtube also has live streaming feature. A study has reveled that 10 times more people comment on a live video than a regular video. This really makes life simple and lot easier for many people, for example students can talk to their parents live on the phone. Also I never regret the joy of attending a real event, with these apps I can watch the live events right from my phone and as though I was there in the event.Feedback mechanism through Social Media will play a major role in 2016. Recently I was travelling in OLA cabs and the driver was driving very slowly. This was the 3rd time experience for me. I just told him to drive fast but still he was reluctant. I just tweeted about this incident and immediately the OLA support tweeted back and asked for the driver details. I don't know what happened after that. But importance that the companies are giving for your complaints on social media is going to increase and will be very serious in 2016. In an recent exhibition I happened to meet a person who claimed that he was an digital marketing expert in India and he stresses the fact that the communication between the consumer and brands is two way now and how important it is to act quickly to a complaint.
SEO is still relevant in Internet marketing and is seen as a big boom in Indian by the digital marketing experts in India. In 2016 SEO is about quality and relevant content for humans and yet optimized for bots, which crawl the websites. You should always focus on value add to your customer. What is he getting once he is visiting your website. Just optimizing website for a specific keyword is not enough, Incorporating universal SEO can reduce your bounce rates and enhance your traffic.
The prime focus is to deliver relevant content to the consumer using Digital Marketing. Marketers are evolving day by day and the marketing needs are changing rapidly. In such situation getting guidance from digital marketing experts in India is like a guideline to proceed confidently and execute the online marketing strategies. The experience of these people can be counted upon and leverages for better growth yet minimizing the effort of trial and error. In this dynamic environment it is important to keep and eye on the emerging trends and keep you foot grounded with day-to-day activities.

Keywords: Digital Marketing Expert in India

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