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The following article was published in our article directory on April 11, 2016.
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Article Category: Marketing
Author Name: John McLauchlan
Is Blogging and SEO Dead? As a blogger and a blogging online company owner I want to keep my 'ear to the ground' on what's happening at the frontline of the industry.
Last weekend, I consulted with around 60 online business owners in central London to discuss exactly what's working now, learn about the obstacles from new online company owner and to broaden my own learning.
Exactly what I found out over the weekend hit me like a lots of bricks and it worries the future of blogging and the current war cry from many a 'guru' that blogging is dead.
Is Content Marketing dead?
A number of the marketing master's will tell you that blogging is dead, a declaration announced verbatim from the stage at the weekend! The fact is that blogging is far from dead, it's quite alive and well. Blogging has simply progressed, and if you're not blogging then you're missing a technique.
Seriously, if you're not blogging then you're missing an essential piece of the marketing jigsaw.
In the standard sense, blogging involves producing content on your self hosted WordPress website. To most people this is a fairly easy job, up until you understand that you have to be competent in the ever-changing art of 'On and Off-page' SEO, and content distribution.
SEO skills can be discovered, and as soon as tweaked and crafted, blogging is an effective way to develop long-lasting sustainable income. The issue with most novices to the online business is you need quick results to money your marketing budget plan, and traditional blogging & SEO takes a large financial investment of time and skill to see a roi, that's if you carry out excellent SEO skills and get it right in the first place.
People are trying to find quick results, business desire their people to get outcomes, so they teach their students to venture down the road of paid ads. Paid ads work, however paid ads aren't guaranteed either to work first or second time around, and how far can your marketing spending plan stretch before your copywriting and marketing skills catch up.?
The Evolution of Blogging
The irony of people who announce 'the death of blogging', often do so utilizing social media websites such as Twitter & Facebook frequently referred to as micro-blogging websites. Any social networks platform where the users take in content can be classified as blogging sites even the like of Instagram is still a type of blogging albeit with image media.
To brand-new online business owners micro-blogging platforms are the ideal car to engage your audience and deliver value to them in the form of your services and products. What's more this engagement is a quick way to establish your copywriting abilities. You can check headlines and focus-in to develop your ideal customer avatar while supplying a natural call to action.
This technique was implemented by a number of students over the weekend, a number of them generating their primary sales online. One marketer I spoke to has actually established his whole 6 figure business by just leveraging Facebook posts. No paid ads or 'ninja tricks', no self hosted blog, just Facebook posts.
Which Micro-Blogging Websites To Use
The social media micro-blogging platforms to use are the sites where your consumers hang out. The websites that resonate with you, your brand name and your message. Clearly there's a difference between the content posted on Twitter, and that of Linkedin.
The secret to engaging the right people is carefully selecting your blogging platform based on your target audience and the products and services you're selling. Research that you have to have actually carried out prior to you do anything online.
Why You Need to Own A Blog
Owning a blog in the standard sense is the window to your brand.
Yes you can use social media platforms to engage and establish customers, although your very own blog further increases your authority online and establishes the know, like and trust consider your clients, which is essential for all online business owners.
The unique advantages of owning your own blog, is it can not be turned off overnight like your social media accounts can, exactly what's more, you own everything consisted of on your own site, offering you further scope to express your views in exactly the way you mean.
Directing traffic from social media platforms onto your blog is the most sensible way to bring in visitors to your blog, until you end up being skilled with SEO.
To be successful with this strategy you need to explore engaging headlines to lure people to click away from their preferred social networks website. At this moment you had much better make sure that your content supplies severe value to your viewer, otherwise you risk of losing all reliability and just plain annoying people.
To Blog Or Not To Blog
Less people are being successful with their blogs because less people have the time or the inclination to discover and execute SEO methods that work.
What this means is that the space is expanding for you to be successful with blogging by discovering SEO and content marketing techniques. If you listen to the marketplace and leverage the power of social networks to attract your target market, you'll have the active ingredients to get huge momentum in your online business.
Keep in mind the mantra of all online entrepreneur-- people will just buy from you when they understand, like and trust you-- owning your own blog is the ideal place to do this ...
However to even more expand the gap to your blogging success, join me in my 5 Day Attraction Marketing Bootcampwhere I pull the rug to show you the wiring under the board and teach you how everything works. The basic the procedure of SEO and content marketing, how the leading market earners succeed with blogging, and ways to 10x your success and effectiveness.
If you believed blogging was dead, this course will open your eyes large to the power and the earning potential you simply have at your fingertips.
Keywords: attraction marketing, blogging, blogging tips, john mclauchlan, search engine optimization, seo, social media marketing, affiliate marketing, internet marketing, make money online
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