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SpinDistribute.com Article Directory

The following article was published in our article directory on January 29, 2016.
Learn more about SpinDistribute Article Distribution System.

Search Engine Optimization Expertise

Article Category: Internet

Author Name: Luisa Drummond

According to research carried out by Ascend2 in June 2015, 89% of marketers believe search engine optimization is the most effective marketing strategy for generating sales leads, improving site ranking, and driving traffic to sites. In spite of this, many businesses still struggle to deploy SEO effectively. With that in mind, here is some more information about search engine optimization for web marketing.

Search engine optimization is any organic activity, strategy, technique, or methodology used by site owners or marketers to boost site ranking on search engine results pages (SERPs). In this case, the term "organic" refers to enhancing site visibility without paying web marketing or search engine companies to ensure a site appears on the first SERP whenever web users type specific keywords. A higher rank is desirable because majority of web users tend to open links that appear in the first search results page. Before proceeding further, it is worth noting that new SEO techniques emerge and existing ones evolve all the time. For instance, 10 years ago, social networking sites such as Facebook, Twitter, Instagram, LinkedIn and Pinterest did not exist. As such, social media marketing was non-existent as well.

Marketers and businesses use SEO to accomplish diverse goals including:
• Promote existing products/services online
• Stimulate interest in products/services
• Improve brand reach
• Inform consumers about new product/service offerings
• Defend market share

Current search engine marketing methods can be divided into two major categories: on-page and off-page factors. On-page SEO consists of factors that site owners fully control and can tweak to improve site visibility, such as:
1. Content
Content is a major on-page SEO factor that determines whether a site attracts traffic or not. To succeed on this front, you would need to produce and publish quality content that is unique, valuable and useful to Internet users. A website can generate content in-house or rely on web users to produce and post/upload relevant content. For instance, sites owned and maintained by media houses, such as The New York Times, generate content in-house, whereas content hosting sites such as YouTube rely on web users to develop and upload video content.
2. Keyword research
Content produced and published on your site should contain relevant keywords. This means search terms/phrases that web users would type into search engines when searching for content published on your site or elsewhere. Fortunately, companies such as Google provide keyword research tools that you can use to find relevant search terms. When creating content, you should maintain a keyword density of 2.45% or less because, if you engage in "keyword stuffing," you may degrade the quality of your content.
3. Webpage load speed - Optimize Website
Web users expect webpages to load fast meaning low page speeds can cause high churn rates. In general, the more content requests a webpage generates at load time, the slower its speed. This includes server requests related to loading video, audio, image, and web scripting language content. For this reason, you should optimize your website to load such content whenever needed or after loading important page elements such as HTML and CSS code.
4. Navigability/Usability
Site visitors should be able to move from one webpage/section to another or find desired content with ease. Some of the on-page elements that you can use to improve navigability include sitemaps and search bars.
5. Links
Links can improve your site's SERP rank significantly. However, do not acquire and use links that originate from link farms or sites that have low quality content. Instead, acquire quality backlinks via guest blogging, social media posts, or quality article marketing.

Off-page SEO factors include:
1. Social media connections
Social networking sites such as Facebook and Twitter have become influential traffic drivers especially to sites that take social media marketing seriously. Nevertheless, businesses should focus on building social media connections that can improve brand appeal, reach the right audience, and generate sales leads. For instance, businesses that target millennials should focus on social networking sites that also attract the same age demographic such as Instagram, Snapchat, Tinder and Twitter.
2. Product/service reviews
Reviews published on sites such as Yelp and TripAdvisor can boost or harm a business's product/service offerings or brand. As such, businesses should monitor the content posted on such sites and take the appropriate remedial steps whenever necessary.
3. Local search
In recent years, search engine companies including Google and Bing have focused their energies on promoting local search results. This means serving web users with localized instead of globalized search results. This makes it easy to stimulate interest in product/service offerings or generate sales leads by offering price discounts or coupons when consumers pass by or are near specific business premises.

4. Guest posting
Guest blogging is a popular off-page factor that can boost the visibility of a site online. The standard and acceptable practice is to seek guest blogging opportunities on reputable sites. Since guest bloggers are usually allowed to link back to their sites, this is a great way of ramping up a site's web visibility.

Search engine optimization is the most effective way of improving the search engine results page rank of a site organically. On and off-page SEO factors that will make your site more visible online include quality content publishing, keyword research, fast page load speeds, navigability, guest posting/blogging, quality links, local search, positive product/service reviews, and social media connections.

Keywords: seo, content marketing, blogging, affiliate marketing

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