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The following article was published in our article directory on December 7, 2015.
Learn more about SpinDistribute Article Distribution System.
Article Category: Marketing
Author Name: Joyce M. Anderson
How to Get, and Keep, Qualified MLM Leads
I don't know if you are like me, but as a newbie social marketer I felt like throwing a party if I got 1 or 2 leads in a day!
Then I found out it doesn't matter if you get even 1,000 leads a day if those leads don't care a hill of beans about you or your product or service! A sad lesson, that!
Qualified MLM Leads
When you think about it, it's really not all that difficult to get a list of e-mails. Names and numbers are available for purchase on just about every virtual street corner!
When somebody actually reaches out to you concerning your product or business opportunity, you can bet they are very motivated! That's what I call Qualifed!
Have you ever been tempted to purchase leads from a leads company? They will do their best to persuade you their leads are qualified.
But you might want to ask, "qualified by whom?" And how long ago were these leads qualified?
Hmmmm?
Chances are their definition of "qualified" will be very different from yours and mine!
Bottom line: Generate your own qualified leads, to be certain they are not recycled, rancid or irrelevant.
Generate Your Own Qualified Leads
By generating your own leads you will have a responsive list of people you have recently begun a relationship with.
You might have answered their questions in an e-mail, through a blog post, or maybe you have actually met the person face to face.
Whatever you do, don't let these qualified leads die on the back shelf!
Qualified MLM Leads
No matter how badly they want to work with you, allowing enough time to pass will open the door for your ambitious prospect to be approached by another marketer and their awesome opportunity.
Keep Track of Your Qualified Leads with a CRM
To keep track of your leads and the progress of your followup with them, make use of a Customer Relationship Manager, or CRM. The fortune is in the followup, and your CRM database will keep that fortune from falling through the cracks.
It will also help you remember pertinent information about your prospect, how many times you have been in contact with them, and whether or not they seem interested in what you have to offer.
Getting Qualified Leads with Quality Content
If you are generating leads through your blog or website, the best way to drive truly qualified traffic to you is through the use of SEO, or Search Engine Optimization.
By constantly writing optimised articles around key phrases - words and phrases that people are genuinely searching for on Google, Yahoo, or Bing - you can learn to attract increased traffic, improve your site rankings and, as a result, gain a lot more leads.
It is standard practice to use a funded proposal system to entice visitors to provide the information you need to build your list of prospects.
If you don't have your own informational product to give away as a lead magnet, there are many PLR (or private label rights) websites with products you can use and even brand to your liking.
Cheat or grab an inexpensive report sheet that is relevant to your niche and offer it in exchange for your visitor's contact information. Your own product is always best, though.
E-mail for Qualified Leads
Email and newsletter marketing can also be a good source of leads, though considerably slower as it takes more time (and emails) for people to feel they know, like and trust you.
Creating your own videos is a great way to hasten the ice-breaking process. Adding one to some of your initial emails can open the door to relationship expediently.
Qualified MLM Leads
Still, premium qualified leads are gathered with an opt in form on your blog or site. When someone has had the chance to look over your bio and the value of your content, they get a more comprehensive impression of who you are and quickly form an opinion of whether or not they want to work with you.
But don't take these leads for granted!
Many of these folks are looking at a bunch of opportunities at the same time, so don't let those hot prospects go cold, or sign up for someone else's offer because you have waited too long to reach out to them!
Get your CRM database churning and keep the flame burning on those qualified leads!
Treat your prospects with care, using the tools of a professional, and you will be rewarded with a business that prospers.
Keywords: , CRM for sales, online sales CRM, CRM sales management, sales force CRM, sales management CRM.
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