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SpinDistribute.com Article Directory

The following article was published in our article directory on November 17, 2015.
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Importance of Social Media in Marketing

Article Category: Internet

Author Name: Thomas k. Burl 111

The internet offers limitless income opportunities for entrepreneurs, and social media plays a very important role in it. The inevitable popularity of social media in today�s era is definitely a very good avenue for both small and large-scale businesses to promote products. Social media is also a good place to build foundation for affiliate marketing. What are the key features that make it vital in achieving income and sales growth?
You can get real time responses and results. To date, around 1 and a half billion people are recorded as active users of Facebook alone. This staggering number still grows by the minute, as more and more users from all across the globe get hooked on social media. This is a very good avenue for businesses to promote and publicize their brands. Moreover, you can get the feedback right away. This means that you can easily have a grip on what your customers think about your product and services. This gives you more room for improvement and customer fulfillment.
It�s easy to manage. Social media public pages usually have a user-friendly page manager tool to easily receive updates and notifications from the activities of the page. It also has an analytics feature that provides statistics on how well your posts were received, the number of views, and more.
It�s cost-efficient. Simple Facebook pages and Twitter and Instagram accounts are usually free of charge. The billing only starts when you opt to expand your network and look for better income opportunities by using paid ads. The amount usually depends on the type of ad, duration of the placement and the particular industry. Ads on Facebook for instance can either be for sponsored events or sponsored activities.
You can reach a wider scope. Through social media, you can never tell who�s actually viewing your posts. Big income opportunities await because this avenue gives your brand a chance to be known by people outside your target market. Sooner, you might just receive a private message asking details about having your products shipped abroad.
It�s easier to filter audience. When it comes to basic demographics, social media sites can readily provide this to you. For instance, you can easily see the number of people who like your page from the same city.
It offers you an opportunity to be easily noticed by people. Most viral videos or posts can thank social media for the recognition they acquired in a short span of time. Since people can easily share and retweet posts online, social media can effortlessly give you free and easy publicity. This is, however, applicable only to unique, creative and noticeable marketing strategies. Some laudable examples include flash mob videos, pranks, hidden camera video shots and more.
More importantly, the sales improvement and income opportunities acquired through social media efforts are easily quantifiable. You can compare the pre period and the post period through the number of clicks and sales conversion gained over time.
It is also ideal to invest in some tools and social media marketing efforts like an automated post to certain Facebook groups, for instance. This would help your business target more definite audiences.

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