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The following article was published in our article directory on October 8, 2015.
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Article Category: Sports
Author Name: Dexter V. Kennedy
There is, and always has been, a problem in the world of professional fighting: Unlike almost any other sport, a single entity controls the players. In boxing, a single notorious promoter almost ruined the sport (and arguably did) with the way he managed and controlled matches and fighters. Now, in the booming sport of mixed martial arts (MMA), the leading brands control the match ups and, in the case of the International Fight League, own the teams.
In contrast, the top sports franchises of our day-- the NFL, NBA, MLB, and NHL-- all succeeded based on local teams, local owners, and local fans working together to create something larger and greater than a single owner ever could. Team owners gave up a little bit in order to create something truly special. It is time for a similar vision to come to fruition in the fighting world.
The National Martial Arts League is a new league-based point fighting martial arts organization based on exactly this concept. In this league, local owners build teams with as many local fighters as possible, in order to gain the support of local fans. The league is structured like a franchise, and seeks entrepreneurs with financial staying power to own and build successful teams.
Results so far include:
- Creation of the required legal documents to sell a franchise to qualified and interested team owners.
- Assembly of a top leadership team with management and fighting industry expertise.
- Development of template marketing materials, project management tools, and contracts to successfully run events.
- Interest from a number of entrepreneurs to purchase the rights to a team.
The brand equity of the league will grow as fans support their local teams towards the play-offs and inter-league title/all-star events. In addition to putting on league events in their geographies, team owners are free to experiment with different concepts, including professional and amateur fights, tournaments, and different types of fighting formats (i.e., grappling, wrestling, stand up combat, boxing, and other formats that become popular).
Because the league is looking to achieve critical mass, initial franchises are priced $35,000 - $75,000 depending on the territory being requested (compared to most other franchises, sports or otherwise, and the discount is significant). This advantageous pricing gives early adopters the chance to realize a significant capital gain, because later owners will pay a premium. At the same time, The National Martial Arts League carefully screens potential owners to make sure that they have the long-term vision and required capital for their team, and the league, to succeed.
The IFL has raised over $15 million dollars to create league-owned teams and attract television deals. The National Martial Arts League is a grassroots effort that requires much less capital from a group of committed team owners, trainers, and fighters in order to succeed.
Time will tell if this model can succeed in the highly competitive, fickle, and regulated world of fighting. It is time to bring this model to what has been a centrally controlled sport and find out what kind of difference it can make-- to fans, fighters, and the entrepreneurs who purchase a franchise and own a professional sports team.
In contrast, the top sports franchises of our day-- the NFL, NBA, MLB, and NHL-- all succeeded based on local teams, local owners, and local fans working together to create something larger and greater than a single owner ever could. In this league, local owners build teams with as many local fighters as possible, in order to gain the support of local fans. The brand equity of the league will grow as fans support their local teams towards the playoffs and inter-league title/all-star events. In addition to putting on league events in their geographies, team owners are free to experiment with different concepts, including amateur and professional fights, tournaments, and different types of fighting formats (i.e., grappling, wrestling, stand up combat, boxing, and other formats that become popular).
Potential Owners, fans, sponsors, coaches, managers and competitors and learn more about the league and its concept by purchasing, Taking on the NFL: The National Martial Arts League by Dexter V. Kennedy. You can also participate in his on-line book signing to held Oct 13th from 1-3pm EST at https://www.facebook.com/nationalmartialartsleague?ref=hl or dial-in at:1-218-632-3743 Passcode: 803-665-8453 and Save up to 25% and or order your own personally signed copy.
Keywords: martial arts, point martial arts, sport martial arts
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