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The following article was published in our article directory on October 15, 2015.
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Use of Unique Selling Proposition to Boost Affiliate Sales

Article Category: Marketing

Author Name: Nicolas Vanhoucke

Same as the publishers, advertisers also want to maximize their sales and income. Because of this, a single advertiser may choose to affiliate their products to various publishers. In this case, the more publisher an advertiser hires to promote their product, the lesser the chance for a certain publisher to generate clicks and sales.
To make one publisher�s advertisement more desirable against other�s ads, even if both are offering the same products or services, the use of unique selling proposition is recommended.
What is a Unique Selling Proposition?
A unique selling proposition in affiliate marketing is, simply put, the �add-on� that a publisher imparts on the product to make it stand out among the rest. It is the supplement that most successful affiliate marketing people employ to maximize their income. It is also the personal touch that a publisher gives the products to encourage customers to buy the advertised product willingly.
Examples of Unique Selling Propositions
The sky is the limit when it comes to coming up with one�s own unique selling propositions. That is why it is called unique. However, for starters, it is best to know the most common methods to boost sales and from here, new ideas for promotion may be derived.
The most popular method in boosting sales in affiliate marketing is by giving discounts. Given two of the same product, people will always choose the one that is cheaper. So by offering the product at a lower price, consumers will more likely go for that discounted item than the regularly priced ones.
However, one may ask, publishers only help the merchants sell their goods. They are not the ones who dictate the price. This is true. So the discounted price of the item must come from the publisher�s commission. For example, a dog shampoo is regularly offered by the company at $50. With a commission of 50%, the publisher and the company should get $25 each per item sale.
However, if offered at a discounted price, let�s say $40 a bottle of dog shampoo, the company should still get $25 since it is their fixed price. The publisher�s income, on the other hand, will go down from $25 to $15 dollars because he carried the slashed price.
Is it worth giving the discount if the publisher will suffer for it? Oftentimes, yes. Even though the commission per sale will go down, a discounted price may attract more consumers. Now, it is better to have many sales for $15 commission than to only have one sale at $25 commission, isn�t it?
Another common unique selling proposition in affiliate marketing to generate traffic conversion is by offering discounts on successive sales. This means that if a consumer buys a product, the next items he will buy will be discounted. This technique is easy yet effective in generating future sales.
Furthermore, one can offer more discounts or bonuses when a consumer makes a third or fourth purchase. With this strategy, not only will a publisher get whole commission on the first item bought, but he can also expect to finalize forthcoming transactions.

Keywords: high traffic academy , internet marketing, affiliate marketing ,network marketing, traffic generation , traffic conversion, traffic leads ,

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