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SpinDistribute.com Article Directory

The following article was published in our article directory on September 23, 2015.
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Retinad VR and Its Role in Advertising

Article Category: Marketing

Author Name: Samuel

Founded in 2014 by Samuel F Poirier and Anthony Guay, Retinad VR is a company intent on creating advertising platforms for virtual reality.

How do they blend virtual reality and advertising? By simply eliminating the traditional ads and replacing them with immersive advertisements. With this, ads won�t be interfering; you will no longer hate ads.

Through this, you can also monetize apps without changing anything with the actual experience. Nothing much to worry about � no creative assets, campaign configurations or in-your-face advertisers.

Bringing You the First

Retinad believes that virtual reality is a great tool and so, they spearheaded the use of this technology. Because of this innovation, they are able to help both independent and established developers in their monetization aspects.

What they do is that they provide virtual advertisements within various virtual environments. Retinad aims for a �pre-roll approach� wherein advertisements appear prior to the movie or game � without appearing pushy or forceful.

Advertisers can also choose when they want the advertisements to show. They can have the ads appear halfway through the movie, or in between game levels.

Heatmap Analytics

Aside from implementing virtual reality within advertisements, Retinad also performs heatmap analytics to track user�s navigation, browsing, purchasing behavior and other related results.

What is the main idea towards heat map analytics? For advertisers to actually see what grabs the audiences� attention and what they check out particularly as they watch the ad.

Online marketers and researchers have long adapted heatmap in analyzing both shopping and viewing behaviors. And now, with virtual reality, advertisers can collect immense amount of data obtained from the customers� reactions toward this new kind of advertising.
Analytics� Significance

Knowing where the audience looks may not seem important at first, but it actually holds a major part into an advertisement�s success. It�s important to find out where the sights of viewers land. This helps direct the viewers� attention and see what makes them interested.

Research shows that gaze directions accumulated over time will provide important data to developers � especially to that of Gear VR wherein things are stationary � and the activity and the story will all depend on the user.

Studying analytics will also help advertisers on where to place their ads as well as filter their advertisements based on platform or genre.

Taking the Lead

Yes, there are only a few groups taking this path of advertising, but this concept didn�t faze Retinad. In fact, they have started to scale out their platform and even closed a deal involving a $500,000 investment.

The half a million investment, according to Guay and Poirier, were given by angel investors from Canada, and were to be used to hire employees for further study and implementation of the new project.

Want to be part of this new innovation? Yes, you can, as the completion and launch of this program hastily approaches. You can try this out. All that you have to do is send the founders a private message and inform them of your interest to check this out.

Keywords: Samuel F Poirier, Retinad, Virtual Reality, Advertising,

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