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The following article was published in our article directory on September 23, 2015.
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Virtual Reality Strengthen Its Roots on Advertising

Article Category: Business

Author Name: Samuel

Brands have started to wet their feet on virtual reality and today, they are slowly establishing their roots on advertising.

Virtual reality used to be a hard concept to understand, but slowly, it�s making itself more known to everyone. And lately, it�s starting to penetrate the world of advertising through Retinad.

Retinad is a company founded by Samuel F. Poirier and Anthony Guay that�s bent on making virtual reality a major advertising method. How serious are they with this venture? So serious that they closed half a million investment to make this dream a reality.

A New Platform

It all started with gaming. Brands afterwards used virtual reality as a platform for their advertisements. They felt the need to change the way people view advertisements; instead of getting people pissed off and irritated, they opted to share these commercials in interactive methods.

By these methods, advertisers not only get to promote their products but also entertain those who see the promotions, and make these people support the products showcased in the said advertisements eventually.

A Different Approach

Retinad goes for the pre-roll approach wherein users see the advertisement at the beginning of the movie, game or experience. Unlike the usual ads you see, though, they don�t meddle with the actual game.

With Retinad, you won�t see annoying banners interrupting your game. The advertisements get to be immersive but not invasive. They�re highly involved with the activity but they don�t force themselves to be �out there�.

The Power of Promotion

It�s not enough to make advertisements interactive, though. You have to take advantage of the power of promotion; it�s not just about being the coolest thing around.

Brands get to connect with their loyal customers through their advertisements and through virtual reality, things will seem a lot more� realistic. Your clients will be more involved and will be more �into it�. Brands injected with virtual reality will take their audience into different worlds, or even create their own world.

Worth the Gamble

No matter how promising virtual reality is, no one can still guarantee how people will react to its role in advertising. Yes, it�s ultimately fascinating, but will everyone like it?

Sure, it�s like being in the old times seeing a movie for the first time. It�s interesting. It�s out of the ordinary. It�s mind-blowing. Will all consumers react to this positively?

Definitely there�s a lot of risks involved with having virtual reality as an advertising method, yet it�ll bring a lot of benefits and perks to everyone. Perhaps Retinad isn�t scared of taking the risks� since they know it�s worth the gamble.

Try It Out

Want to get a glimpse of what virtual reality has to offer? Samuel F. Poirier, together with the other brains behind Retinad, is close to launching the beta platform for the advertisements and analytics.

If you want to check it out, just send them a private message and inform them you�d like to try out their private beta. Who knows, they may immediately ask you to check out their platform, and you can have a taste of advertising with virtual reality.

Keywords: Samuel F Poirier, Retinad, Virtual Reality, Advertising,

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