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The following article was published in our article directory on September 22, 2015.
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The Benefits of Video Advertising in SEO Results

Article Category: Marketing

Author Name: Raz Laver

The World Wide Web is now considered a colossal necessity for a lot of consumers, so it is to be expected that it will house advertisements from all sorts of businesses as well. As of now, there are millions of advertisements and commercials out there in the web, and in order to win over other competitors, businesses have to make sure that their ads are far more expressive and convincing. There are multiple types of advertising, and a relatively new one--and also one that is considered to be among the most potent--is video advertising.
There are a lot of benefits of video advertising, and some of them border along the fields of SEO, or Search Engine Optimization. A few of the reasons why video advertisement is the best choice to take for the best SEO results are listed below.
Search engines prioritize video results
One of the benefits of video advertising is that popular search engines--such as the corporate giant Google--often give significant importance to video results over ones that are purely constructed out of labyrinthine paragraphs of text or static images. Though most of the results are indeed videos, they are not just random clips extracted somewhere from the internet. Most of these videos are informational that are designed to inform and advertise.
Due to the design of the interface of popular search engines, it is more likely for people to click on videos
Another one of the many benefits of video advertising is that the interface of popular search engines are automated. Web pages that feature videos as their center content tend to have miniscule thumbnails beside their titles when they are displayed in the search results. This ends up into the increased probability of people clicking on videos, thus making video advertising effective in this aspect.
Videos Increase the �Dwell Time� of Web Page Viewers
Most popular search engines have a systematic measuring concept (�Dwell Time� by Google) that generates an indispensable variable, which helps determine a website�s SERP rank in the World Wide Web. Unfortunately, the average attention span in a website that is constructed purely out of text is 8 to 10 seconds--and by regular standards, that rate will bludgeon the SERP rank of the website.
On the other hand, as one of the benefits of video advertising, the presence of videos in websites tends to increase the aforementioned dwell time. This means that even if the web page viewers do not actually watch your video advertisement, the SERP rank of one�s website will move upwards, considering its ability to actually be interested in the business� services or products.
Videos generate links that will bump up SERP ranking
The last one out of the many benefits of video advertising in SEO results that will be tackled in this article is the fact that videos build links. Yet another factor in the determination of a website�s SERP rank is the number of reliable links that are linked on the home website, and videos will fulfill that endeavor by just being present. Similar to reason number three, even if viewers do not directly watch the video, the SERP rank of the business� website will be placed in a higher bracket.
Those four are just few of the many benefits of video advertising when it comes to SEO results. Video advertising truly is an effective frontier when it comes to making ads. When done correctly, a business can sprout massively through the mere utilization of this method.

Keywords: BENEFITS OF VIDEO ADVERTISING

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