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The following article was published in our article directory on September 22, 2015.
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What are the Benefits of Video Advertising?

Article Category: Marketing

Author Name: Raz Laver

Advertising is one of the most important parts of the business cycle. It is essential in keeping the business functioning. Thanks to the World Wide Web, businesses are now granted a lot of options when it comes to advertising their services or products. One of these is video advertising, a significantly young method of advertisement. This particular selection has a lot of advantages over the others, and the benefits of video advertising will increase the likelihood of consumers helping one sustain his business. In order to completely understand it, a brief history is necessary.
Brief History
The act of advertising goes way back to the ancient periods, where sheets, posters, billboards, demonstrative displays, and the like are the dominative mediums. These are in contrast with video advertising. Video advertising only came about after motion pictures were introduced to the industry. The first clips of video advertisement were shown in television, most of which are commercials about necessities like utility products. Advertisements about affairs like other television shows didn�t come about until later times.
The sole reason why video advertising continued to flourish is because of its massive success. Corporations that utilized video advertising ended up increasing their sales and profits while others who deemed video advertising unnecessary trailed behind. The notion of video advertisement influenced businesses to do the same kind of thing in the hopes of becoming more successful than the others, and that is the reason why video advertisement is still a thing today.
The Benefits of Video Advertising
Video advertising is an extremely versatile method of advertisement, and along with its flexibility are multitudes of benefits that can contribute to the success of a business. Below are just a few examples.
More people prefer video advertising more than conventional advertising
One of the benefits of video advertising is that videos tend to catch the attention of people more often. Though conventional mediums of advertisement tend to be successful in enticing consumers, an analytical study back in 2011 proved that 70% of advertisement content viewed by consumers are from videos.
Videos become viral easier
Another of the benefits of video advertising is the fact that videos are spread across the World Wide Web at a faster rate. Now that the World Wide Web is a requirement for consumers, the presence of a business� advertisement video will most likely garner more customers than mere banners and posters.
Videos tend to be more immersive
Most of the time, advertisement videos showcase actual footage of the product or service itself while providing broad explanations in the background. Though the same effect is still achievable when using the conventional type of advertisement, videos gather more credibility because, as people say, �to see is to believe.�
Those three are merely the focal points of the benefits of video advertising, but there are a whole lot more. Video advertising truly is one of the most effective choices to take in order to share one�s products, and there is no reason to hesitate to try it.

Keywords: BENEFITS OF VIDEO ADVERTISING

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