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The following article was published in our article directory on September 5, 2015.
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Social Media Marketing Strategy Types and Trends

Article Category: Marketing

Author Name: Dr. Lisa M. Thompson

Social media have great effect on consumer behavior as seen in the past few years. Advertisers can use this impact to their advantage. Successful social media marketing campaigns are there to show that even though purchases aren�t created in social media sites, they help in exposing the brand to consumers. The following are social media marketing strategy types and trends that are proven to deliver positive results if done correctly.
Sponsored Advertisements
Sponsored advertisements or sponsored ads refer to paid advertisements that are integrated into the newsfeed of a user. He doesn�t have to be a subscriber of the social media profile of the advertiser before. This social media marketing strategy is intended to lead users to the social media profile or to the e-commerce website of the business.
In Twitter, these ads are called sponsored tweets while in LinkedIn, they are referred as sponsored updates. Some websites or blogs may also display sponsored content in addition to banner ads that the advertisers pay for. Sponsored contents may have all or most of the following types of content: textual (in the form of article), video and images. Sponsored content requires the hiring of a professional writer who can be from the roster of writers from a website or blog.
Aside from that, sponsored content as social media marketing strategy typically uses sensationalism on their headlines. This is intended to catch the attention of their visitors. In order to satisfy the curiosity of the visitors, the content has to be rich, relevant and written in an enticing manner.
Viral Marketing
Among the numerous options, viral marketing is perhaps the most effective social media marketing strategy when it comes to developing recall. Positive recall is important in advertising because the potential customers already have confidence on the brand, thereby increasing the likelihood of them responding to call-to-action messages.
However, viral marketing can also be the most difficult online marketing strategy, which uses social media. With millions of content posted online on a daily basis, it can be hard to catch the attention of a lot of people. However, most viral contents have one in common, and that is they are unique. The goal of the marketing strategists is to determine a unique marketing campaign that is likely to appeal to a lot of people.
Social Media Contests
One effective way to attract customers is to set contests on social media profiles of businesses. In order to entice visitors, the prize has to be enticing as well. There has to be a challenge on the contest, not just about getting likes and comments. It could be the creation of video, sharing their experiences with the product, or posting a picture of how they use a certain product.
Giving Rewards
There�s no better way to pay back loyal customers than giving them rewards. Giving rewards through social networks is also a type of social media marketing strategy. Rewards can take the form of gift certificates, discount coupons, movie passes or free services.

Keywords: Internet Marketing, Online Marketing, Lead Generation, Social Media Marketing, Social Media Marketing, Social Media Marketing Strategy,

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