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The following article was published in our article directory on September 5, 2015.
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Types of Lead Generation Techniques

Article Category: Business

Author Name: Dr. Lisa M. Thompson

Online marketing platforms are often integrated but the destination is always the e-commerce websites. Customers make their purchases on the said websites. If the marketing platforms used by a business are not connected, computing the sales consumes more time. Aside from that, it lessens the number of possible views that the website may get through leads from the use of other marketing platforms. Leads refer to the clicks done by users that direct them to homepages of e-commerce websites.
In online marketing, lead generation techniques are not just intended to increase the website�s views, although these views are vital in the placement of a website in search engine results pages (SERPs). These techniques are intended to drive the prospects to the most comprehensive marketing platform of businesses, the e-commerce websites.
Paid Search
One of the most noticeable online marketing, lead generation methods out there is paid search. Bidding price, content, keywords used and relevance to the search are factors considered by search engines to determine the placement of the paid advertisement. The winning marketer will have his advertisement posted at the top of the organic results. Some paid search marketing campaigns are also posted at the sides depending on the design of the search engine.
Paid search is not always effective because users can easily conclude that these are marketing campaigns. Paid advertisements of this type can also be filtered out by ad-blocking extensions or add-ons on web browsers.
Email Marketing
Email marketing is infamous for spam messages that annoyed millions of users since its inception. However, a lot of marketers still use this online marketing, lead Generation technique for its importance in maintaining relationships with previous and existing customers.
There are numerous ways to get email addresses that are needed on this type of marketing. The most legitimate way is the opt-in method wherein the users sign up with their email addresses. Doing so entails that they are giving their consent.
Apart from the challenge of building an email list, there�s also the challenge of crafting the message. The message should be concise. It should contain a call-to-action message as well. Professional writers are often sought for this job.
Search Engine Optimization
In online marketing, lead generation through search engine optimization (SEO) takes a lot of time to create. It is also the slowest in delivering the desired results. However, it has the most long-lasting impact.
SEO refers to the use of keywords and rich content relevant to the search of a user. Optimized websites rank higher in SERPs. As a result, users are likely to click them because search engines consider them as relevant. Another advantage of this method is that ad-blocking software is less likely to block them.
Sponsored Posts
An online marketing, lead generation technique that is common in social media platforms is known as sponsored post. They are called differently depending on the site but they all refer to the same marketing concept. In this technique, a sponsored post appears naturally in a user�s newsfeed. These paid posts are like paid search in terms of being filtered out by ad-blocking extensions or add-ons.

Keywords: Internet Marketing, Online Marketing, Lead Generation, Social Media Marketing, Social Media Marketing, Social Media Marketing Strategy,

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