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SpinDistribute.com Article Directory

The following article was published in our article directory on September 5, 2015.
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Characteristics of a Successful Internet Marketing Campaign

Article Category: Marketing

Author Name: Dr. Lisa M. Thompson

Internet marketing is a broad term, which encompasses a variety of advertising or marketing methods that make use of the internet. The term is used interchangeably with internet advertising, online marketing and online advertising.
With thousands of advertisements competing for the attention of consumers every day, an online marketing campaign has to be carefully planned and executed to gain significant returns of investment (ROI). When planning a marketing campaign, it is important to have an understanding of what a successful campaign looks like.
Priority on Customer Needs
Having a strong customer base is effective in ensuring the maintenance and growth of a business. Loyal customers tend to return and make further purchases. Aside from that, they can also help in promoting a business by sharing their experiences. It has been proven that word-of-mouth advertising is more efficient in gaining a prospect�s trust than other methods. It is cost-free, too.
An internet marketing campaign designed based on the needs of customers is the first step in providing good customer service. While it is true that generating sales is the intent of every marketing plan, successful marketing campaigns are crafted to answer the basic demands of a customer. These demands may come in the form of questions regarding product features and pricing.
Some customers may also ask for assistance when making their purchases. More importantly, the campaign should be able to answer the question why the customers should buy the product.
Strategic Use of Platforms
Internet marketing is classified into web-based marketing, email marketing and social media marketing. The basis of classification is simply the platform used to relay a promotional message.
There�s a good side and bad side to each internet marketing platform. Using all the platforms can be advantageous if done correctly. However, it also has disadvantages such as the additional expenses for the services and manpower needed.
Social media marketing is useful when it comes to posting updates about products and discounts. Email marketing, on the other hand, works best as reminders for previous customers. Web-based marketing is extensive. It is important in generating leads through various advertising techniques. It is also the most relevant because the placement of an order is done on e-commerce websites.
Call-to-Action
An advertisement is not just about giving information about a product. It is also about guiding a customer or prospect on what he needs to do after receiving such information. In some instances, there is no need to explicitly tell what the customers should do. An example is posting a picture of a product and providing a caption. However, using call-to-action words (such as sign up, join, visit and check out) is also efficient in directing customers the way the marketer wants to.
Costs
Successful online marketers invested their effort, time and money on their internet marketing campaigns. While making a social media profile for a business is cost-free, the time and effort in doing such may go to waste if the promotional messages are not delivered to the target market. That�s when paid services come in. There are several services intended to help online marketers: from helping them deliver their advertisements to their target audience to hosting their e-commerce websites.

Keywords: Internet Marketing, Online Marketing, Lead Generation, Social Media Marketing, Social Media Marketing, Social Media Marketing Strategy,

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