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SpinDistribute.com Article Directory

The following article was published in our article directory on September 19, 2015.
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Automate or Outsource?

Article Category: Marketing

Author Name: Pat Headley

Would it be better to automate or outsource? A business owner may be confused if he had to choose between the two. Both are equally beneficial to a company, but which will be more effective and applicable?

Let's compare the two: marketing services automation or outsourcing?
Should you automate...

Automation processes, such as marketing services automation, are methods that help you streamline and smoothen your processes to end up being more efficient and effective.

It's all about studying your tasks, understanding which takes up time, and using tools to handle them better. You do something about it without changing any quality of the content you produce.

Marketing Services Automation produces more revenue for your company. As its name suggests, it's more of concentrating on your marketing efforts. It makes you study your leads and reach out to them, hoping to convert them into sales.

To add, you don't only reach out to your leads using the method applied to anyone � as much as possible, you make the approach as personal as possible. You aim to make your market feel special, and not just a part of a crowd. This behavior will make them stay and keep coming back.

Marketing services automation is not just about aiming to make sales; it�s all about nurturing your customers and showing them that you value them as a client that you have a good relationship with, and not just because of the money they give you.
�or Outsource?

Your other option other than to automate is to outsource. Compared to marketing services automation wherein some of the processes would still have to be done within your departments, outsourcing is all about entrusting particular tasks to an external agency or company.

There are companies that opt to have certain processes outsourced to experience various benefits in return. For example, a company that does not have enough resources will outsource a specific duty to another company that possesses the amenities that they lack. Perhaps they�re not familiar with a particular technology � they can just outsource duties to a company who understands it better.

Essential functions � but non-core ones � can be outsourced. You can outsource tasks such as customer service discussions but preferably deal with major service concerns. Accounting tasks can be handed over, but not those involving main financial strategies.

Remember, though, that you don�t outsource to reduce your company�s head count. You�ll always receive negative feedback regardless of what your intentions are. Outsourcing should always be done with positive results in mind.
Make that Choice

Making the choice isn�t that hard, as any of the methods will benefit a company well. Whether you choose marketing services automation or outsourcing, you won�t go wrong.

Go to the business site  HYPERLINK "http://6stepssuccesssystem.com" http://6stepssuccesssystem.com; they have more than enough information about those two processes, and they can help you make that choice.

You can also read Pat Headley�s book The 6 Steps to Online Business Success and be guided more on what makes a business successful.

Now, there�s no stopping you from becoming a successful business owner.

Keywords: Marketing System Automation, Online Business, Making Money Online

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