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SpinDistribute.com Article Directory

The following article was published in our article directory on September 7, 2015.
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Video Advertising

Article Category: Advice

Author Name: Raz Laver

Advertising possibilities became endless for businesses with the arrival of the internet. Corporations around the world are not limited to billboards and magazines anymore. The internet quickly became a avenue to cascade content materials for companies selling products and services. Social media sites, blog sites, vlog sites, and YouTube became powerful tools to communicate brand and product concepts. Online traffic quickly became an important avenue for businesses looking for a boost in sales.

Businesses are no longer relying on product placements in shopping malls to guarantee exposure�web sites can now do it for them. Places like Facebook and Twitter are sought after by many to position their distinct brands. Suddenly, online content advertising became a very profitable business. Businesses also quickly realized that videos are great content vehicles. Most target markets are, in fact, hooked on watching online videos. So, if any business is having trouble in marketing and advertising, online video ads are a common route to getting back on track. The following are some of the many benefits of video advertising:

YouTube has more than 5 billion views per day. In fact, it is the second-largest web site, right after Google. If you take that in consideration, it means more than 5 billion in online traffic per day. If your business can take even a tiny percentage of that, it will ensure sales. One of the many benefits of video advertising is that it gives businesses a broader audience since people love watching online videos. They spend more than an hour each day to watch them. Whether at work or at home, people access web sites to watch video contents. Create ads that tell stories and people will easily relate to them. The amount of likes and shares online will not only help in brand visibility, it will also create a fresh audience for your products and services.

Perhaps one of the most important benefits of video advertising is that online videos are easily searchable. About 70 percent of searches in Google are online video searches. This simply means that prospective customers are actually looking for your products. So, to omit video advertising from your business plan is a serious mistake.

Unlike other forms of content materials, one of the many benefits of video advertising is its power to entertain, educate, and inspire. Video ads can move mountains by showcasing a combination of information and emotion. Videos are effective storytellers and they keep audiences wanting for more. In reality, sales and profitability are slowly becoming a mere byproduct of effective video ad campaigns.
Many businesses are wasting time and effort by producing boring video ads. In essence, they are also wasting customers� time by subjecting them to poorly crafted online videos. Businesses should only take time to ponder on the many benefits of video advertising to understand its priceless opportunities. The inability of some businesses to connect using video ads is nothing short of a tragedy. Some businesses forget that online video ads are not just for playing around, they are all about selling. Armed with some of the most common benefits outlined above, take advantage of the value of video advertising, and never take it for granted.








Keywords: BENEFITS OF VIDEO ADVERTISING

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