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SpinDistribute.com Article Directory

The following article was published in our article directory on September 1, 2015.
Learn more about SpinDistribute Article Distribution System.

Video Advertising in Facebook

Article Category: Marketing

Author Name: Raz Laver

The advertising landscape changed dramatically with the advent of the internet. Businesses around the world realized that there is a whole new way of advertising and marketing products and services. Internet advertising paved the way to a new generation of promotion, and it has been making a lot of businesses very profitable. Individuals and corporations around the world are taking advantage of the rise of social media sites. They realized that the amount of traffic it can convert into real sales are just unprecedented.

The key advertising element that this article will attempt to discuss is the miracle of Content Advertising. Content Advertising is a form of internet ad that centers on a great story�people love storytelling. Content Advertising can be distributed to target market through articles, images, and videos. Yes, videos. One of the biggest misconceptions about Content Advertising is that it is limited to blogs and ebooks; it is not. Videos are great tools for storytelling, and they are quite productive in showing product concepts. It is just one of the many benefits of video advertising.

Facebook is a great vehicle for product content because most target audiences love hanging out on Facebook. A product�s connection rate can soar just by a single, well produced, video. And one of the many benefits of video advertising is that Facebook is full of videos. People just love watching videos. That said, the question is, how do you stand out?

Don�t just produce a video ad for the sake of producing it. Create something special, something that people will want to watch. Make it inspirational and educational at the same time. Remember that pushing your audience into doing something is not the way to get them to buy. You have to make them want to buy�and videos can do that! One of the benefits of video advertising is that, when well produced, video ads do not feel like advertising at all. Showcase your brand under the guise of a great story, and people will like and share it. Your web traffic would go up, and the probability of sales will also go higher.

Integrate an action plan in the video. People love knowing what to do next, use that to direct them into inquiring more about your product at the end of the ad. Give your audience information on how to reach you; never leave them hanging. Display links to your sign up and landing pages. One of the benefits of video advertising is the number of video software and applications in the market today. Editing videos is not as difficult as it used to be. Links and messages can be easily integrated into your videos.

When your videos become viral, your products will be able to tap audiences that you didn�t think you could tap before. The list of benefits of video advertising will only likely get longer and longer as video ads get more and more engagement on Facebook. By applying a simple and logical approach in video advertising, you are sure to enjoy traffic conversions like never before. The possibilities are virtually endless.








Keywords: BENEFITS OF VIDEO ADVERTISING

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