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The following article was published in our article directory on August 24, 2015.
Learn more about SpinDistribute Article Distribution System.
Article Category: Marketing
Author Name: Dr. Lisa M. Thompson
To: [email protected]
From: [email protected]
Subject: Are You Bored With Your Life?
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Best Regards,
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CEO CheapTrips Inc.
Think about it: emails are the most intimate way of connecting with your target audience. Emails, unlike other online marketing strategies, are literally free of gate keepers. People are glued to emails all day. They access it at work and at home, from morning till night. To skip email marketing in advertising your product and services is simply a serious omission.
Email marketing as a form of internet marketing is very powerful when starting a business. It can create unimaginable sales with just a click of a button. Above all, email blasting is free. All you have to do is get your hand on your own database, and let your emails do its magic. If you have more time and resources, you can also access online lead generation sites and get from it an extra database that you can use for your email marketing needs.
The idea behind email marketing is personal engagement. The subject line of the email should be able to catch your audience�s attention. Make sure that you come across as someone relatable. Remember not to sell the product on the subject line. Questions on the subject lines are very helpful in getting people to open your email and read on.
Opening the email is a good buying signal. Make sure that you do not turn off your audience by a poorly constructed email body. Make sure your email contents are relevant and focused on customer value. The percentage of email responses rely heavily on the quality of your email content. If you are lucky, customers may reply right away. Make sure your auto-reply messages are geared towards directing your customers to your hotlines or landing pages. Never waste your customer�s time by letting them figure out how to reach you.
Include testimonials in your email. These simple gestures will allow customers to see how reliable your products are. You may also include other media marketing materials like promotional videos and webinars to convince them that you are not bluffing. You may also include links to your social media sites to give your target market a sense of security. Social media sites are notorious for attacking bad products and poor services, and your willingness to give them access to your pages will help quell any doubts.
Follow up until you get a response. It may take time, but the rewards are priceless. Do not be afraid to continue sending emails, even if you receive rejection letters.
Above all, be very respectful. People may ignore your emails, but that is normal. Respectfully persist in your quest and move forward. Never take it personally. Remind yourself that yours is a great product�so it�s their loss.
Keywords: Internet Marketing, Online Marketing, Lead Generation, Social Media Marketing, Social Media Marketing, Social Media Marketing Strategy,
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