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SpinDistribute.com Article Directory

The following article was published in our article directory on August 31, 2015.
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Virtual Reality: Advertiser�s new playground

Article Category: Business

Author Name: Samuel

Virtual reality is more than an expensive toy today. Nowadays, it is seen as the next new medium for advertisers to reach their target audience and market. In fact, according to a Forbes article, marketers are already calculating the possibilities this new communications medium can do to the field of advertising. Even the big wigs of the industry such as Oculus Rift owner Mark Zuckerberg are announcing that 2015 is a tipping point for the virtual reality technology in the field of marketing campaigns and advertisements.

Leap-takers

The incredible possibilities this technology can contribute to the advertising world is also recognized by top brands such as Coca-cola, HBO, and Nissan. Because virtual reality takes on a new form of storytelling, this technology can signal a transformation to the once boring canvass of the ad industry. Last 2014, during the World Cup in Brazil, Coca-cola took a big leap in its advertising approach. It staged a virtual reality experience where participants were placed in a pretty close replica of Brazil�s Marcana Stadium�s locker room. VR Oculus Rift goggles transported them from the locker room to the field � all from their comfortable seats. There�s branding in their experience says Matt Wolf, Coca-cola�s global gaming head honcho. But more than the branding is the fact that participants were able to experience something that wouldn�t be otherwise possible. This faith in the power of virtual reality as a medium for communicating to consumers and customers is also reaching the doors of social networking sites particularly Facebook. Facebook�s founder Zuckerberg unofficially announced that the Oculus Rift, a head set rendering three-dimensional setting can be used in the future to socialize with friends.
VR Technology and Advertising Companies

Advertising companies are already making huge contribution into developing virtual reality into a platform for ads as well. In fact, Retinad, an advertising and VR technology company, is building virtual reality advertising and analytics platform to help support game and application developers to monetize through virtuasl advertisement within the virtual environment. The company�s founders Samuel F Poirier and Anthony Guay developed a pre-roll approach to virtual advertising. This new approach seeks to take virtual reality users into an immersive advertisement where they do not only see the ad but experience it and be proactive about it as well. They also have an analytics platform where they can provide more insight to developers on what the user�s browsing, navigation, and purchasing behaviours are. This analysis on the behavior of users is done through heat maps where colored blotches represent where the attention of the user is most focused on. Because this platform adds more insight and feedback from consumers, virtual reality advertisers as well as application developers can improve and change their placement and strategy accordingly.

While most of advertisers are taking advantage of the limitless possibilities of the virtual world, the end of virtual advertisements is not to annoy users. Rather it is to provide users full control of the interaction while providing relevant commercials that further the experience of the user.

Keywords: Samuel F Poirier, Retinad, Virtual Reality, Advertising,

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