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SpinDistribute.com Article Directory

The following article was published in our article directory on August 27, 2015.
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Retinad: Creating a new approach to VR Ad and Analytics Sytem

Article Category: Marketing

Author Name: Samuel

The technology of virtual reality is seen as a potent tool by marketers and advertisers in reaching out to the public. In the recent years, the realm of virtual reality has engaged the public in never-before experienced experiences. These memorable experiences kept the public craving for more unforgettable and memorable virtual experience. This thrilling experience brought by the immersive worlds has seen by businesses, marketers and advertisers as the new and emerging platform to market.
In fact, in the recent World Cup in Brazil, industry-giant Coca-cola has taken spectators in to the breathtaking Marsana Stadium without uprooting the virtual reality participants from their seats in a locker room. Such is the potential of the virtual world in the field of advertising says the big wigs in the industry in the recent ad:tech conference in San Francisco. Innovators in the field of virtual advertising are also taking a step towards bridging the gap of the computer simulated world and the marketing world.
Retinad�s take on virtual advertising
Retinad, a company co-founded by Samuel F Poirier and Anthony Guay is one of the companies that take an innovative step toward virtual advertising. Their pre-roll approach to immersive advertising provides consumers of an engaging experience where they experience the advertisement while they are enjoying their virtual game. This approach also affords users a full control on the advertisements that they see. Through gaze-based action-points, they can like, skip, or ask for more information about the ad they are seeing. This sets apart the Retinad approach from the in-your face ad banners users see in their virtual world.
Retinad�s analytic system
While advertisers and marketers continue to be boggled by how their target market responds to their commercials, the company provides tools and metrics that can effectively gauge the virtual reality users. Using an analytics system that is based on heat maps, marketers can look into the navigation, browsing, and gaming behaviors of their target market. These heat maps are represented through colored blotches which meanwhile are representations of the focal point of the users. This is also an important development for game developers as visual cues are important for directing viewers� attention in films and in games. In addition to these heat maps, the company is set to take another development. Their virtual reality advertising and analytic plug-in will also include tracking of other useful data such as which headsets are being used to view the immersive experience and how long the players are playing.
Virtual reality has really come a long way from its dormancy in the 1990s. While its main purpose of renaissance is to improve and make the gaming world engaging, it is also making its way into the world of marketing and advertising. Today, while Retinad is halfway through their way of making a great change in the world of virtual reality advertising and in analyzing virtual reality user�s behavior. Their approach on immersive advertising and heat maps analytic system is sure to catalyze never-before seen changes in virtual advertising.

Keywords: Samuel F Poirier, Retinad, Virtual Reality, Advertising,

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