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SpinDistribute.com Article Directory

The following article was published in our article directory on August 24, 2015.
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Retinad: Changing virtual advertising and gaming

Article Category: Business

Author Name: Samuel

Advertising and virtual gaming are taking new shapes, banking on the power of virtual reality to take ads, commercials and games to a new height. And Retinad is one of the companies that created a new platform for virtual reality (VR) advertising, and game development, combining immersive advertising and useful analytics tools.
A new approach
Retinad�s pre-roll approach deviates from the usual plastering of banners and ads between users and their content, but rather presents users with an immersive advertisement that includes gaze-based action-points for user interaction. This means users of virtual reality application can opt to either to Skip, Like or load More Information on the ad that they see by just gazing at specified points in the screen where these options are strategically placed. Co-founders Samuel F Poirer and Anthony Guay, Retinad�s founders assure that the virtual reality application itself can load in the background while the users experience the immersive pre-roll ad. And these pre-roll placements can be placed by the developers at any point in the game, for instance, during the latent loading time or during the transition between levels.
Developer�s magic tool
Aside from its new take on virtual reality ads, the company is also taking a new method to how developers advertize their VR applications. With its Unity plugin, developers do not need to deal with advertisers and creative assets in order to gain revenues in advertising their VR applications. Instead, they can just plug in the Retinad ad and its analytics system and advertisement will stream in automatically.
Advertiser�s new toy
The company�s system also has analytic heat maps, allowing advertisers to see where their user�s attention is focused while the ad placement is running. These heat maps exhibit colored blotches which represent where the users tend to look. Also, these heat gaze maps move around in real time as the ad progresses, thus showing the parts of the scene that receive the user�s attention. This new form of user feedback is significant as they provide metrics on how to further and optimize an ad placement.
Analytics and game developers
In the field of game development, the company�s heat map of player gaze is a great tool as it provides insights on how to further enhance future VR applications. With the virtual world depending on visual cues, the company�s analytic heat map is an indispensable tool. Moreover, they are developing additional plugin that could track other data such as which headsets are the users using and how long they are playing on the virtual world.

With the advent of virtual reality, advertising and gaming are indeed taking a higher level, bringing along users and consumers to new heights. With their immersive advertisement approach, analytic heat maps, and unity plugin system, Retinad is truly making a huge change. To date, the company is approaching the launch of their ad and analytics platform, and surely advertisers and game developers will be excited to try and use this new tool.

Keywords: Samuel F Poirier, Retinad, Virtual Reality, Advertising,

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