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The following article was published in our article directory on August 13, 2015.
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Article Category: Advice
Author Name: Lucas Jackson
In the past, the only way an artist can book a show was through a booking agency. Celebrities booked their gigs this way. The emergence of the Internet has changed how people conduct business in the industry. Nowadays, a lot of artists include their booking information on their social media accounts and websites. This has cause a lot of booking agents look for new clients.
However, the Internet also poses many risks in booking artists and has a lot of people making second guesses about their decision to not hire a professional booking agency. For instance, there are lots of unofficial artist�s pages and websites that pretent as the real deal. Transacting with them can quickly separate someone from their money without knowing who to call or where to go just to get it back. There are lots of �offline� instances of show promoters losing money because they refuse to hire a booking agent. Some promoters will book shows with the help of some people who claim that they personally know the road manager of the artists. Others think calling the record label is the answer, but even some of them provide false booking information. So, what can you do about this and who can you really trust?
Finding the Right Booking Agency
If possible, you have to work with an agency that you have an experience with. If not, it will be enough to work with an agency that is recommended by someone you know who has done business with them. You can ask references from newspaper entertainment writer, venue managers, or even local radio stations. You can contact the agency and ask them for referrals. Check if they have license, bond, and affiliation with some reputable organization that you could confirm. You can go online and search about the owner and the company.
What is really important is that you ensure that you do your research before sending any deposits and signing any contracts. Also, do not think that signing a contract directly with the management company of the artist is a safer way to book a gig. It is a possible scam if you see the contact details online or if the website is not up to date. Even if you see the right contact details, you will never know if you are paying too much. In a lot of instances, booking directly has higher chances of the artist being �no show.� By obtaining more shows for the performer, the booking agency has the power to make them honor their commitment. While no one could assure that the artist will meet their contractual agreement, you could increase your chances of having a successful show if you book through a reputable agency.
By working through a booking agency, it gives you convenience, buyer knowledge, and peace of mind. Furthermore, the agency provides you more time to work on getting sponsors, creating a marketing plan, securing the venue, and all the other tasks of a promoter. You can take advantage of their expertise to improve the quality of your events.
Keywords: artist management, hip hop artist management, booking agent,hip hop managers,Booking Agency
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