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SpinDistribute.com Article Directory

The following article was published in our article directory on August 13, 2015.
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When Is the Right Time to Hire a Booking Agent?

Article Category: Advice

Author Name: Lucas Jackson

Up and coming artists and bands face the dilemma of determining when the time is right to pass on the task of booking gigs to a booking agent who is more capable of doing so. The artist may have a huge musical talent, but in terms of booking shows, connections and communication are important. There is more to reaching out to venues than just adding a copy-pasted link in an email.

Benefits of Booking Agents

Booking agents function as the spokesperson of the artist and can help in getting the trust of the venues. They are responsible in telling them why the artist is worthy of playing, particularly if they have never played at that venue in the past. A good booking agent is likely to have already worked with the venue and can have a good transaction with them. They can also navigate the schedule of the venue, which may not show up as updated online.

Booking is all about having strong relationships with the artist and the venues. Booking agents truly value their close relationships with their artists. They become part of a community and family that they hope to continuously strengthen.

Knowing When the Time is Right

Oftentimes, booking agents want an artist who only has a little prior experience when it comes to booking their own gigs. This way, they have some perceptions into what goes into the job, which is important with the communication between the booking agent and artist. The artist needs a booking agent if he already has a following of his own and wants to take it to the next level, which is outside his immediate circle.

If the artist is working hard to get out of their comfort zone and go to the next stage of their career, it is crucial to have a booking agent. However, it is also important to make sure that the agent understands the needs and wants of the artist because every artist can be booked differently. The artist has to make sure the agent is the right fit because sometimes, having the wrong agent can cause more damage than good.

It also makes sense that the timing to get an agent is right when the artist can financially afford it. The standard fee of a booking agent is 10% of the show income, so if the artist is just playing locally, it may not be the right time yet. However, if the artist is ready to have out-of-town gigs or a tour, a good agent will be worth every penny.

How Artists Can Help Book More Shows

Aside from being a great musician, artists must also be friendly. A promoter is likely to invite an artist back if they have a good experience with that artist. Even if there are thousands of other artists in a festival, it is still a small industry of people trying to work together, so it is important to be nice.

A good booking agent will also advise their artists to update their social media profiles because it can help in growing their fan base.

Keywords: artist management, hip hop artist management, booking agent,hip hop managers,Booking Agency

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