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The following article was published in our article directory on August 13, 2015.
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Article Category: Advice
Author Name: Lucas Jackson
There is a legion of nonbelievers out there, so this article will do its best to shed light on the real importance of artist management. Here are reasons why a music artist needs a manager.
Career Guidance
Often, artists find it challenging to step back from their daily activities and look at the big picture. A good manager sees how everything fits together. They can be responsible for career guidance and can help the artist set their overall game plan.
Cheerleading
While fans are the main cheerleaders or supporters of the artist, there has to be someone who can convey the same excitement to the music industry. Artist management will make sure that the message of the artist is publicized among record labels, promoters, booking agents, media personnel, independent retail accounts, club bookers, etc. This will keep them all enthusiastic and engaged.
Time Management
There is just not enough time to accomplish everything needed in order for the artist to have career advancement. Some of these things include writing songs, rehearsing with the band, creating artwork for merchandise and CDs, managing a mailing list, conducting interviews, getting pictures taken, shooting YouTube and music videos, updating website and social media profiles, hiring and firing musicians, filling out copyright paperwork, researching, etc. In between all these activities, there is not enough time to also put together a master game plan, attend music industry networking events, solicit potential sponsors, ask labels for tour support, handle licensing requests, etc. The artist can handle some of these tasks and the artist management team can take care of the others.
Prestige
Most music industry professionals highly regard an artist who has a manager. They think that there must be something valuable about the artist to attract management. In fact, many record labels only sign an artist if they have a solid team in place. This includes manager, publicist, and lawyer. They believe there is too much drama without an artist management. Record labels want to work with someone who can make decisions logically and understands how the music industry works.
Accountability
One of the goals of artist management is to have someone who will be accountable for everything. There is just so much that a manager can do, such as take care of financial tour support the labels promised, deal with booking agents, fix problems at a show, etc. Someone should be responsible in keeping people honest, and this job is most appropriate for a manager.
Sounding Board
A manager is often on the outside looking in. Normally, they see things in a different way than the artist. They can give different insights, perspectives, and solutions to challenges the artist is facing.
These are just some key points on the importance of artist management. Nevertheless, keep in mind that having a bad manager can be worse than having no manager. Find a good manager who will not just execute something without enough preparation, but someone who creates successful strategies and provides meaningful guidance to the artist.
Keywords: artist management, hip hop artist management, booking agent,hip hop managers,Booking Agency
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