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SpinDistribute.com Article Directory

The following article was published in our article directory on August 1, 2015.
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Website Strives To Cut Costs For 30 Million US Specialty Coffee Drinkers

Article Category: Advice

Author Name: Alanna Arenstein

Newly launched website, www.cafeluxe.com, provides daily drinkers of specialty coffees with alternatives to the almost $900 that each one spends on lattes, cappuccinos, and other espresso-based drinks each year. Cafe Luxe provides high end kitchen products that let users create specialty coffee beverages at home -- avoiding the high cost of these traditional coffeehouse trips.

According to Staticbrain.com, 30 million US daily coffee drinkers drink specialty beverages. When purchased at specialty retailers, the cost of these drinks is about $2.45 each.

"At $2-$3 per beverage, a daily latte drinker spends about $900 per year. It's just not acceptable for most Americans," said Alanna Arenstein, founder of Cafe Luxe. "We wanted to find a solution to this problem. So we sought tools that could offer the same high quality found at those coffeehouses we see on every corner -- but at a fraction of the cost. Cafe Luxe was created from that need."

The company has launched with two products -- a coffee frother; and a stainless steel steaming and frothing pitcher.

The stainless steel milk frother, foam maker, and drink mixer, a dual-speed handheld unit, is sold with a free recipe ebook created by Cafe Luxe for its customers. The ebook includes recipes for specialty coffee beverages, cocktails, sauces, dressings, and desserts and is available exclusively to Cafe Luxe customers.

The stainless steel milk steaming and frothing pitcher can be used either with the handheld milk frother or with a traditional steam wand that accompanies countertop espresso machines. Contrary to competitive products, the Cafe Luxe pitcher offers volume markings to address a common user complaint. The markings help reduce waste and eliminate instances where insufficient milk was steamed and/or frothed.

"By providing quality, reasonably-priced tools for coffee lovers to make these drinks at home, we help those users reduce their current costs significantly. In addition, we can assist new consumers, those who couldn't afford it prior, to enjoy their daily coffee in a more luxurious way too."

In addition to tools, the website promotes its LUXE Club. After signing up, members are emailed additional recipes, promotions and early access to new product introductions.

Keywords: milk frother,frother,handheld milk frother,milk frothing pitcher,frothing pitcher,cappuccino,latte,milk steaming pitcher

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