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SpinDistribute.com Article Directory

The following article was published in our article directory on July 29, 2015.
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SEO Audits, and Why You Should Care

Article Category: Advice

Author Name: Sam Romain

The Search Engine Optimization (SEO) industry has grown significantly in the past few years, and to such an extent that many SEO practices have become important components of the Internet marketing strategies for many businesses.

However, although the ever-changing dynamics between search engine algorithms and SEO techniques have evolved in sophistication and in many different directions, very little has been done to actually measure the effectiveness of these SEO methodologies and processes. Significant amount of money is budgeted yearly by businesses for their website's SEO projects, but very few actually conduct a routine review of their SEO programs. A well-designed SEO audit is therefore a necessity. The SEO website audit is also fast becoming the norm in many companies wanting an unbiased assessment of the effectiveness of their SEO initiatives.

As with any other audit, SEO website audit is a means to examine the efficiency and effectiveness of business websites. It seeks to identify the gaps between expected and true website performance. The end goal of SEO audit is to recommend improvements and maximize the benefits from SEO investments.

SEO Website Audit in short?

SEO audit is a means to track the performance of the various SEO activities conducted for a website. Through the SEO website audit, the status of the site as evaluated by online search engines can be assessed. With SEO audit, there is now a way to examine the robustness of the website's technical framework and infrastructure, which includes SEO keywords, content, meta tags, and link popularity, and in comparison with top competitors.

The SEO website audit is both a quality and performance review. It measures the value added to the website as a result of the SEO work done on it, such as search engine rankings, traffic volume, and conversions.

The output of an SEO audit is a report on the site's performance. It contains the issues and problems that trigger poor website performance, and the most efficient and effective SEO techniques to employ from thereon to improve performance. Furthermore, the SEO audit report will identify SEO strategies that can be removed from the SEO program altogether because they are not effective and are a waste of effort.

Benefits of the SEO Audit

What are the benefits of an SEO audit?

1. An SEO website audit can pinpoint reasons for poor ranking performance and provide helpful performance improvement advice.

2. An SEO audit can assess the extent and scale of poor performance. It can also rectify whatever damage done by past SEO strategies by providing valuable decision-making information on whether to hire professional SEO experts to work on the problem, or continue with current in-house SEO projects.

3. An SEO website audit warrants management buy-in and support, particularly when conducted by a third-party SEO consultant service. When confirmed by concrete metrics, this can convince decision makers in the company that current SEO strategies are working effectively.

Making SEO web site audits a part of the business road map should be one of the most important undertakings for a company. SEO audits assures that the company's SEO initiatives are well-validated and worth the investment, as well as the time spent.

Keywords: SEO Audit, Dominate With SEO, Willmar SEO, Minnesota SEO, Digital Marketing Agency

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