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SpinDistribute.com Article Directory

The following article was published in our article directory on July 17, 2015.
Learn more about SpinDistribute Article Distribution System.

Traffic Generation Strategies for Effective Online Marketing

Article Category: Advice

If your online business does not use an online marketing plan, it would struggle to survive. There would be no definite strategy how prospective customers would find your business online and find out what you are all about. One of the traffic generation strategies to easily promote your business is through article marketing. You can either write the articles or hire somebody else to write them for you. The articles aim to promote your business website by using backlinks included in them.

Online Marketing

Online marketers know that if a website gets more traffic, they will have higher chances of increasing their sales. You cannot sell your product or service if people are not familiar with your brand. This is why it is important to have traffic generation strategies to get people to know about your business. These strategies take different forms and some of them are geared toward subtle messages instead of straightforward advertisements.

Article marketing is actually a subtle or indirect online marketing technique. You will write content and provide it to article directories and they will publish it online. Articles must have enough information so readers will be interested and make them click on the link contained within the article. One of the great traffic generation strategies is to write articles in an informative manner. However, if it is written in a way like a hard-hitting sales message, you will just push away your customers.

How Does It Work?

Article marketing technique does not usually generate huge number of traffic from article directory sites. Most article traffic actually comes directly through search engines. It is recommended to put your articles on your business website. Normally, article directory sites have inherent authority with search engines. Consequently, their pages would normally rank higher than pages on sites that have less authority, like your business website. So, an article directory can be your marketing resource to generate search engine traffic to direct it to your article.

You may ask how article marketing can be used as one of the effective traffic generation strategies. When you submit content to article directories, there will be a resource box at the end of your article, where you could insert a link that would be directed to your business website. Keep in mind that this resource box is one of the most important components of the whole article. Customers would just leave without visiting your website if the resource box is uninteresting or does not provide them a reason to click through your website.

Articles on article directories are also available to other business website owners and they can publish your article on their website, linking back to your own website. The more links directing to your website, the more search engines regard your website as important. This is another one of the traffic generation strategies you can use to improve your ranking in search engine results.

Article submission to directories must be a continuing process, instead of just submitting only once in a while. If you submit quality articles more often, you will be regarded more as an expert and the higher you will rank in search engines.

Keywords: Network Marketing, Social Media, Traffic Generation Strategies, Team Building, SEO, Google Ranking

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