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The following article was published in our article directory on July 17, 2015.
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Article Category: Advice
These days, the business environment and social media have fully become integrated. Websites like Facebook, LinkedIn, Twitter, and Instagram are influential tools in promoting business. However, many organizations surprisingly have not completely perfected the art of using these platforms to their full potential.
For social media to be effective in business, a company should be visible and relevant so it can draw an audience. This is actually basic marketing and not so different from other types of promotional techniques. Having an active audience guarantees great brand awareness and that most of these people will be there when the company has special deals and requests for feedback.
Good Content
People on social networking sites look for interesting content, whether they are articles, photos, videos, etc. To get their attention and persuade involvement with your product, offer them something fascinating and intriguing. However, keep in mind that some people can easily lose interest on social media platforms, so make sure to keep your content snappy and compelling and you have a clear call-to-action.
Make sure that you are catering directly to your audience because you know them best. For instance, an accounting firm knows that a quick post about share prices is a good way to go. The types of content are versatile and endless that is why social networking websites are great venues for organizations to experiment and be creative, discovering new ways to reach their market.
Take note that social media content has to be contextually relevant and high quality. If you post irrelevant content, your audient will quickly distrust you, and then unfollow and avoid you.
What to Post
People follow businesses that are connected with their personal interests, priorities, and values. So, posting industry information, career opportunities, and company updates are good ways to get in touch with your audience and make them actively follow you.
You have to post high-quality content on a regular basis without spamming your audience. Your business must remain in their social media feeds as often as possible, but again, never forgo quality for quantity.
Understand Your Metrics
Here are the metrics you need to understand to track if your activities on social media are successful.
Impressions - the number of users who have passively seen your update in their feed.
Clicks - the number of users who have seen your post and clicked through to find out more information.
Interactions - the number of users who liked, commented on, or shared your post.
Viral Impressions - the number of friends of a user who have been notified about the interaction of the user.
Engagement - this is the number of interactions divided by the number of impressions, made into percentage.
The average engagement rate is about 0.5%. You are doing well if your updates are getting beyond this. To track the success of your posts, make sure you are monitoring these metrics. These insights are helpful in your audience research, and key to better understand who they are.
It is important to embrace social media platforms because they are a versatile tool to promote a business and engage with your target audience.
Keywords: Network Marketing, Social Media, Traffic Generation Strategies, Team Building, SEO, Google Ranking
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