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The following article was published in our article directory on July 1, 2015.
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Article Category: Marketing
Author Name: Jeff Carrington
Many folks may think social media is simply a trend that'll go and come. I dissent. The figures and facts demonstrate otherwise.
According to Hubspot, 92 % of marketers in 2014 stated that social networks marketing was important for their website, with 80 % indicating their works grew website traffic to their online sites. Already, clever marketers and online entrepreneurs are making the most of the strength of social media to bring in qualified leads, engage their customer base and increase their brand awareness.
But aside these well-known advantages, there is an even more substantial one that you should be aware of. I didn't use social media too when I started blogging. Now I only wish I had made use of it earlier
The lesser-known profit of social media marketing is better Google rankings.
Google use sophisticated filtering system technology that ascertains the most relevant results to a search term based on over 200 factors or algorithms.
How does understanding the above benefit you?
Simple! It gives you the grace to do some acceptable SEO tactics and stay away from the bad ones.
Search engine optimization (SEO) is the strategy of prompting search engines that your website is (or is among) the most relevant search results for a particular keyword or keyphrase.
It is a search engine's role to present the highest quality and most relevant webpages when a user searches for a query; SEO is how you optimize your webpage to make it appropriate to queries that your target visitors use in search engines. With higher website rankings, you'll get more traffic to your site which equals more money for you (assuming you convert them well).
SEO is the most effective way to capture relevant traffic from search engines, but the prerequisites for success are always changing.
It's no more enough to constantly update your blog, ensure optimized title tags and meta descriptions, and distribute links pointing back to your blog.
Google and other search engines may be calculating their rankings using social media presence as a significant factor, considering that strong brands almost always use social media.
Therefore, being active on social media could represent a "brand signal" to search engines that your brand is legit, credible, and trustworthy. That means, if you wish to rank for a given set of keywords, having a strong social media presence could be almost mandatory.
And you know, search engine traffics are targeted, free and consistent. This is yet another good reason to embrace social media marketing for your business and online brands.
To conclude
The majority of people are spending more time on social media these days. Having your marketing there just makes a lot of sense.
The more you wait, the more you have to lose. Social media marketing, when done genuinely, can bring about more customers, extra referrer and search traffic, and more conversions, and it's come to stay.
Keywords: blogging, social media marketing, SEO
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