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SpinDistribute.com Article Directory

The following article was published in our article directory on June 4, 2015.
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Do You Really Want 1 Million Followers?

Article Category: Advice

Author Name: Lance

They say social media accounts are necessary to improve the traffic generation for your blog or online business. Of course, many of those online platforms are necessary and helpful, but some entrepreneurs approach the issue with the wrong ideas.

Exposure is very important for any business, but don't just stop there. You need to cultivate an image that not only will catch people's attention, but also repeatedly attract them. You need to have a strong audience or following that knows and respects your brand intimately.

While chance passersby are also good, you definitely will not make money from blogging or for your online business if all you rely on are one-time buyers. The greater profit comes from a loyal audience that is dedicated, knows what they want, and knows that you have what they want.

These are the type of people who make several purchases. They know they can rely on your business because they have done so before and you didn't disappoint. However, don't think that you shouldn't try new strategies just to please your old audience. It's important to grow as a brand by including change. Change will keep your brand fresh and relevant, and will not only attract new buyers but also keep your current audience interested.

Your loyal audience, fans of the business if you want to call them that, will start small. They make one or two purchases, perhaps of your cheaper products. Once they are satisfied, they'll probably return for more. Some of them might even want to buy some of your more expensive items or avail of your pricier services.

This is when "premium" programs or memberships are usually attained, if you have any. Even if you think that your audience can't normally afford such an expensive product or service, it's still good to market that anyway. After all, you're looking for the tiny percentage that can and will make that purchase. Every promotion can make a difference.

The internet caters to all sorts of people from different backgrounds and with different budgets, so there's no need to fear that absolutely nobody will be interested in whatever you're selling. Like previously stated, even if you can't rely on one-time buyers or new clients, one of your previous buyers may eventually feel like spending more cash on your business.

Of course another perk to having loyal buyers is that they will be more inclined to spread the word about your brand. When someone asks you to name your favorite brands, wouldn't you name the ones that you've previously bought from before? Wouldn't you recommend the businesses that you're familiar with? Word of mouth is another slow, albeit organic way to expose your business and get attention.

In conclusion, don't be so focused on gaining numerous new followers on various social media platforms that you forget about your dedicated following. Sometimes small, closely-knit groups will make more noise and give you more support than all those busy people who only clicked your link out of curiosity. They're the ones you shouldn't forget to please.

Keywords: how to make money by blogging, make money from blogging, entrepreneurship, traffic generation, social media, online business

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