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The following article was published in our article directory on June 1, 2015.
Learn more about SpinDistribute Article Distribution System.
Article Category: Advice
Author Name: Lance
There are so many social media sites floating around the internet. You've heard about tons of shops that were started up online, gained a large following over some online platforms, and are now successful and booming. However, which ones can actually help your online business expand? Which platforms are helpful for your career in entrepreneurship? Here's a short list of some sites and how they will be helpful to you.
Facebook. Facebook honestly isn't helpful. It's all right to have a Facebook page for your business, but it should be one platform out of many. This shouldn't be your main platform, but instead a way to promote your own website.
Tumblr. To have a successful tumblr account, you need to find a good niche and following. You have to find the right audience and know the kind of content they prefer, especially in terms of how you package and present your products. Make sure that your posts are aesthetically pleasing, so they can be re-blogged and thus reach a wider audience. Make sure that your layout is easy to navigate and people can find links to your products easily.
Instagram. An online business on Instagram is very commonplace, but that's just because of how easy it is. How else can you easily share what you're selling? It's also a great way for customers to share their own pictures of your products, which in itself serves as another marketing strategy. You should update often with eye-catching pictures and content. You should also be clear when stating contact information or linking to your main website. It's also important to take note of people's comments. Replying to comments and concerns every now and then will improve your reputation as a business with good customer service.
Twitter. Just like having a Facebook account, this shouldn't be your main page. Instead, it should be a place where you can update your followers on important news every now and then. It should state clear links to your own website or other contact details. Because of the 140 character limit on tweets, you'll have to be brief and rely on links all the time. A twitter account isn't very popular with online shops for this reason.
Pinterest. Pinterest, just like Instagram, would be for online businesses that are more on the artistic side. This is best for fashion, health, lifestyle, and food products. Pinterest is known as an inspirational site, so even if someone doesn't want to buy your product if they like the image they might share it. This exposure is actually quite helpful, because it continually circulates your brand around the site. Of course, it's important to always put your business as the source. Always remember to clearly link back to your main website and put in your contact information.
LinkedIn. LinkedIn may not be so good if you're looking for buyers, but it's good for looking for other professionals. If you need a business partner, a consultant, or someone who needs to work on the technical details of running your business, then this will be the site for you.
The main point of having a social media account is to reach out to your audience. It's more than simply marketing, though; it's also about gaining a reputation for having excellent customer service and relations. Especially on the internet, visuals and reputation are the key to success.
Keywords: how to make money by blogging, make money from blogging, entrepreneurship, traffic generation, social media, online business
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