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SpinDistribute.com Article Directory

The following article was published in our article directory on May 8, 2015.
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Using Online Advertising to Promote an Online Business

Article Category: Internet

Author Name: Lance Sumner

If you want to be a successful owner of an online business, you need to understand how advertising works on the internet. Online advertising may look easy, but it requires effective strategies.

Some advertising methods simply creates interest in prospective customers, while others also benefit you in getting views or visits to your business website. With that in mind, here are a few advertising strategies for promoting your online business:

Company website

You can put up a company website complete with a blog and an online store. A blog may be substantial on its own, but a content-filled website makes your business more professional and credible. Having your own online store or sales page will help convert site visitors into customers.

A company website helps to generate visits to your blog and other web properties. You earn money from blogging by increasing the right kind of traffic to your web properties (i.e. site visitors that will actually buy something or visitors that will help others buy something). Remember that some visitors to your site need a little push before they actually click on an item to buy it.

Social media activity

Online entrepreneurs take full advantage of social-media platforms such as Facebook, Twitter, and Instragram in order to raise brand awareness of their products or services. One organic way for your blog or website to generate views is to actively share them on social media. You can integrate your blog or website with these platforms and each blog post or content automatically gets shared to your company's official Facebook, Twitter, or Instagram pages. You can also create a company page for your online business on social media sites. You should use their advertising platforms such as Facebook Ads to generate interest in your business and extend your reach.

Digital advertisement services

You can use advertising services to earn money from blogging. An example of which is Google Adsense, which allows your business to display text ads, image ads, or web banners. If Google Adsense is too rigid for you, you can use Chikita or BlogAds as income-generating alternatives for advertising on your site's pages.

You can also propose your business' items for advertisement in other people's blogs and websites. There are affiliate marketing websites where you can collaborate with advertisers and other bloggers to promote and advertise your products. This advertising strategy works best when the blogs promoting your items cater to the same target audience.

Finally, you can ask other bloggers to review your business' products or services in exchange for a fee. Paid reviews are yet another way to promote your business and its products, especially when the products are well-received by bloggers. If you want to improve business relations, you can give incentives to reviewing bloggers by giving free samples of your product as reward for the review. This way, you ride the popularity of several blogs and drive traffic from their sites to yours.

Keywords: how to make money by blogging, make money from blogging, entrepreneurship, traffic generation, social media, online business

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