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The following article was published in our article directory on April 1, 2015.
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Do You Want to Make More Profit Flipping Houses? Part 3

Article Category: Real Estate

Author Name: Brian Netzel, Founder, GapFunders.com

"Time is money." -Benjamin Franklin

This saying is especially true when a rehabber has worked hard on a project which once complete ready to resell. The speed of the sale process will determine whether he will be rewarded for his hard work and will demonstrate whether he was correct is his projections of what the market would pay for the house.

Even in an up market with rising values, the monthly interest payments on a project that exceeds its expected deadlines are going to be greater than most rates of appreciation. That said, time is of the essence to protect the project and the rehabber's profit from being eaten away by extended project times.

It is for this reason that it is essential for any project to be both completed and sold on time.

We covered 7 tips in previous blog posts. Here are five more tips to help get your project done and sold quickly and save you from the profit-sucking consequences of runaway time.

1. Price to Sell
In an up market, setting the price a little below your target number will attract more buyers and fuel a feeding frenzy that will drive up the price from increased competition. Use this to your advantage. If your target price point is just above a natural price division point, go just below to attract more buyers who will then exceed that price division point to arrive at your target number. If you have solid evidence that the price should be $1.1 million, it makes sense to price it at $999,999 to attract more buyers. You will likely get your price and have more than enough buyers competing so you can choose the best terms as well.

2. Offer a Bonus to Selling Agents
A listing agent whom you have chosen to sell your house can be paid any commission amount to which you both agree. Why not add an incentive bonus to the commission of 1 % if they sell it within the first 3 weeks,.5 % from week 4 to 6, and 0 % extra after week 6. When they have to make a choice between picking up the phone to tell someone about your house or someone else's, and yours has the bonus, who do you think will be on their mind? This is not greed, it is just reality. They have to decide every day where to spend their time as well!

3. Hire an Great Listing Agent
To find an aggressive full time agent, take the time to research the market. If they pass this initial test, ask the realtors how these houses were marketed, what worked, what didn't, etc. Talk to other investors to see which realtors have sold their houses quickly and have been a pleasure with which to work.

4. Encourage Critique
Ask potential buyers and realtors to give you feedback about your remodel job to see if it meets their expectations in quality of workmanship, choice of finishings, and style. This keeps you open to suggestions and relevant to your target market.
Be open with your realtor regarding their promotional efforts. Offer her suggestions and keep the realtors who are open to them. You may suggest ways to improve the marketing flyer, open house time periods, online marketing, or even the MLS description of the property.

5. Offer Buyer Incentives
In an up market with more buyers than sellers, it is still important to offer some incentive to buy your house versus another choice. You may pay for cable TV for a year or pre-paid diapers for a year for a new family. These items cost very little and go a long way to building rapport with a buyer who will be moving into your finished project. Letting them know that they are more than just a paycheck from a house sale goes a long way and actually helps protect you from complaints about little things the buyer discovers they doesn't like about the house once they move in.

In a down market, a buyer who has narrowed their search to two or three top choices may need a little push to motivate them to take action. To encourage buyers, many sellers offer incentives like buying the interest rate down on the purchaser's loan, paying for closing costs, inspections, or repairs, or providing allowances or credits for home upgrades after closing. In addition, many sellers prepay for services like internet services for a year, taxes or homeowners association dues, or even golf club memberships.

Keywords: real estate funding, real estate loans, real estate financing, gap funding, gap funders, real estate investing, flipping houses, real estate investor, rehabbing houses, fix and flip, fix and flip financing, commercial real estate funding

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