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SpinDistribute.com Article Directory

The following article was published in our article directory on April 1, 2015.
Learn more about SpinDistribute Article Distribution System.

Voice Overs and Marketing Trends

Article Category: Business

Author Name: Glenn Bailey

Planning to expand your business? Want to reach more potential clients via Internet marketing? Then you may want to consider getting the services of a voice over company to help you get started.

Shifts in Marketing Trends

Marketing trends have shifted dramatically over the recent years. Business owners no longer rely solely on traditional promotional schemes such as participation in product exhibits and launches. The use of print ads, posters, and flyers has been minimized, because they are now considered static, dull, and oftentimes expensive. Entrepreneurs are seeing the advantage of using mobile and Internet marketing to promote their merchandise and services, since this has a higher possibility of reaching a wider audience in a shorter period of time.

Voice Overs: Effective and Engaging

Entrepreneurs that are serious in being heard online are now getting the services of voice over companies. With the assistance of talented voice artists, an uninteresting marketing campaign can turn into a unique and engaging presentation. Simple slideshows and flash animations are given new life with the help of a catchy jingle, a witty script, and a voice over talent perfect for the ad.

This kind of marketing strategy is in great demand these days because it is a sure-fire way of giving a voice to a brand. New products are introduced to the market using a catchy commercial or a simple online game that combines flash animation and witty narration. Old merchandise are re-launched by doing a website or online catalog makeover, and adding voice narrations to previous static presentations.

In a fast-paced society where distractions are everywhere, ads that feature a talented voice talent have a higher chance of getting its message across to a wider audience. It is an ad's job to catch, and keep, the attention of potential clients, by being as exciting and engaging as it can be. For example, a great online ad in YouTube must encourage a viewer to spend a few more minutes watching it, rather than clicking the "Skip Ad" button at the bottom of the screen. To achieve this, the ad should feature a unique voice that is sure to keep the interest of the viewer, enough for him to finish the whole video.

Marketing Outside the Online World

Voice over companies also offers services apart from adding voices to online ads. They extend their services to radio and television commercials, corporate videos, documentaries, and even audiobooks.

They can also assist in editing corporate and training videos. Some even offer translation services. And most, if not all, provide 24-hour backup support.

In expanding his business, an entrepreneur should take a careful look at these services and see how they can fit into the marketing scheme he has prepared for his products. Teamwork with the voice over company is important, because this is the easiest way that they can prepare the best possible material for the target market the entrepreneur has in mind. Combining engaging online ads and traditional marketing strategies has a higher success rate of promoting a brand to the widest range of people as possible.

Keywords: voice over,voiceover,voice artist,voice talent,voice over talent,professional voice over,voice over agency,voice over company,voice over service,voiceover service

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