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The following article was published in our article directory on March 26, 2015.
Learn more about SpinDistribute Article Distribution System.

Voiceovers as a Marketing Strategy

Article Category: Business

Author Name: Glenn Bailey

The world of business has entered the digital age, and with it came new and innovative marketing strategies. In a cutthroat industry where everything unique and engaging wins, businesses are hard pressed to come up with marketing plans that will make their products outshine competitors.

The need for new and creative marketing strategies recently gave birth to the voiceover industry. This type of service is now being offered to companies who wish to give a voice to their brand and increase their revenues. Business owners no longer need to depend solely on traditional marketing schemes, most of which rely on face-to-face networking and promotions, and participation in trade events and exhibits. They also do not need to spend a large amount of money on expensive print ads, brochures, and flyers. Instead, they can concentrate their efforts on promotions online.

Voiceover services help companies whip their product promotion and marketing into shape by giving life to otherwise rigid and dull advertisements. By giving a voice to a commercial, especially one that is posted on the Internet, a company is encouraging more potential customers to view their work and ultimately buy their merchandise.

So how does a voiceover service work? First, a client prepares the material he wishes to give a voice to, whether it is an infomercial about his latest product, or a flash presentation of his product catalogue.

Then, he selects a language (or languages) that he wants to use for his commercial. One of the most popular languages used in online promotions is English (either American or British) because a lot of Internet users understand it. But a lot of companies also have advertisements that use voices in their native languages (e.g., Mandarin Chinese, Arabic, Spanish, Japanese). Either option is fine, since most voice companies have a wide scope of voice talents that can deliver their assigned lines using the language that the client chooses.

Clients are also usually allowed to pick their voice artist. They can do this either by visiting the company's website and listening to voice samples, or contacting the firm to request for recommendations.

Next, the client submits the script details, which includes the following information, among others: product or service description, length of the commercial, the format that the advertisement is saved in, and other additional services he may need (e.g., video editing, translation). Finally, the client requests for a quote, based on the requirements he listed. The voiceover firm will now assess the job requirements, and from there, give the client a quotation for his desired services. If both sides come to an agreement, the voiceover company will start recording the lines from the client's script, using a the voice talent that the was picked for the job.

The voiceover industry is a growing industry that offers businesses the chance to promote their brand in a unique and authentic way. Companies who wish to increase their sales and improve their marketing strategies should give serious thought about taking advantage of such services, as they are often readily available on the Internet, for their use.

About the Author: Glenn Bailey is a devoted Content Writer who has been working to promote various startups and web services like World Voiceovers. To find out more about Voice Over Services, visit his website at Worldvoiceovers.com.

Keywords: voice over,voiceover,voice artist,voice talent,voice over talent,professional voice over,voice over agency,voice over company,voice over service,voiceover service

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