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The following article was published in our article directory on March 25, 2015.
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Making Sense of Your Website Traffic Report: Knowing Where Your Visitors Come From

Article Category: Internet

Author Name: Gary Miller

If you are building an online presence to expand your reach and capture the online market, chances are you already built a website. This website probably has some cool design, vivid graphics and relevant contents. It may also have email marketing system to capture leads and build a list of potential clients; after all, the money is in the list. However, many digital marketing professionals fail to have a Website Traffic Report, and therefore, find it difficult to succeed in the online marketplace.

The most fundamental piece of information that you need to look at on your Website Traffic Report is the number of visitors you generate and the sources of this traffic that you generated. Understanding this valuable piece of information will help you a lot in determining whether you have enough relevant and helpful contents in your website. Also, it is a good measurement of your search engine optimization activities.

To further grasp the concept of this specific Website Traffic Report, it is important to understand the two basic sources of traffic. Usually, traffic falls under two categories- search engine traffic and referring traffic.

Search engine traffic is traffic that comes from organic searches conducted by different users using popular search engines like Google, Yahoo and Bing. For example, if you are looking for the best hotel to stay for your visit in Brazil, you can go to Google and search for hotels in Brazil. Anyone who clicks a page from the many lists under Google search is considered search engine traffic.

Referring traffic, on the other hand, is a kind of traffic that comes from links from other known websites of the same nature. If your website is about weight loss diet, your website or web content can be featured in other blogs or news site for reference. In return, these referring websites could put a link that goes straight to your website or a specific web page. For example, Yahoo writes a topic about weight loss by having proper diet. They can cite examples from your contents and make a link back to your website. All traffic that is generated by clicking through that reference link is considered referring traffic. Referring traffic can be generated through different search engine optimization initiatives. The most common way to get this kind of traffic is by guest blogging. By providing relevant content to your host blog, you as a guest, will be allowed to create a link on their site going back to your website. Another way to source this traffic is through social media links. Equally effective is through YouTube. You can create relevant videos and post it on YouTube. Then, you can put a link of your website on your uploaded YouTube video.

THE IMPORTANCE OF TRAFFIC SOURCE

Knowing whether your traffic came from search engine or referring sites is important because it allows you to identify and measure the effectiveness of your internet marketing initiatives. Your search engine traffic data can give you an insight on whether search engines like your contents. On the other hand, referring traffic data let you know which websites are linking to you. With that information in your hand, you can easily identify which traffic generating initiatives are working and which are not. You can, then, easily adjust or tweak your strategy to achieve the desired outcome you are aiming for.

Building a website and filling it with relevant and awesome contents are just the basic steps. It will not define the success of your internet marketing strategies. Remember, traffic is the key to any business endeavor, especially in the internet marketing domain. Deciphering your traffic data found on your Website Traffic Report will help you define the course of your internet success.

About the Author: Gary Miller is an expert when it comes to How to get Traffic. To find out everything about his Website Traffic Report, visit his website at www.garymilleronline.com/traffic.

Keywords: Website Traffic Report, How to get Traffic

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