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SpinDistribute.com Article Directory

The following article was published in our article directory on March 25, 2015.
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How to get Traffic Through Search Engine Optimization

Article Category: Internet

Author Name: Gary Miller

Many digital marketers fall into the false belief that designing a beautiful website is the key in the internet marketing success. Many of them spend countless number of hours just to perfect the design, the alignment, the columns and rows, the graphics and videos that they put on their website. However, just like a brick and mortar store, no matter how good the design and finish of the building, it will not achieve its financial goals if it cannot produce the desired level of traffic. Hence, the real question is not "how to build a beautiful and attractive website". Rather, it is how to get traffic to your website.

It does not really matter whether your site is over the top elegant and attractive. If you will review some of the best rated websites in the world, you will find that their design is rather utilitarian than artistic. Look at Google- one logo, a search bar, several widgets on top and a simple white background. It is the top rated website based on traffic generated. You may say, "Of course, that is Google!" But the point here is it is not about the design. There is something more compelling and powerful that pulls people and gravitates them towards a certain website. So, what are the ways on how to get traffic to your website?

The most common strategy on how to get traffic to your website is called search engine optimization (SEO). This strategy can be attributed to the rise in popularity of search engine. The behavior on how people use the internet is generally defined by websites like Google, Yahoo and Bing. Today, people go to search engine sites to look for virtually everything they need- education, entertainment, research, house, car and even relationship. Because of this behavior, advertisers and businesses go to search engines to provide their websites and online presence a higher rank in Google or Yahoo search lists whenever people look for items that are related with them.

The Key is The Keyword

Keyword targeting is one of the most popular strategies on how to get traffic to your website. The idea is that search engines and web crawlers could easily locate your pages whenever someone looks for it if the pages use a specific set of keywords that are both relevant to the content and the user search. If a website effectively identifies a certain set of keywords around which they could build their content, they would have better chances of getting ranked higher on search engine lists. The question is: which set of keywords should you use? The first thing that you need to do is find out which keywords people are usually searching for that are related to your niche. If your website is about financial consultancy, you can go to Google Keyword Tool and look for keywords that are related to financial consultancy. You can see search statistics for keywords like stock trading, mutual funds, financial planning, retirement plan, insurance, mortgages and other keywords that are related to financial consultancy. From there you can choose which keywords to use and build your contents around it. Web crawlers and robots can now look for your website contents and suggest it to their list whenever someone looks for it.

It cannot be overemphasized that the key to online marketing success is not how beautiful your website is. It is how to get traffic effectively.

Keywords: Website Traffic Report, How to get Traffic

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