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The following article was published in our article directory on March 2, 2015.
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Article Category: Marketing
Author Name: Kaspars Stals
In Born2success I have taught you a lot about content marketing... which tactics marketers are using to explode their daily traffic.
But I've never really opened up and shared the rules I blog by. What you don't know is that I rarely release a blog post if it doesn't follow 5 key rules.
So, what are these rules that have helped me grow my business and Born2success blog on Google Search Engine?
So these are the 5 rules I blog by:
CRUCIAL RULE 1:
Set the right theme of your post
In blogging terms it's very important how you set the mood for the rest of your blog post. For example, in this post, I talk about the rules I use to grow your traffic with 7 Crucial Rules.
The reason for this headline is to show you how to capture your reader eyes by "Headline only". I also share a specific eye capturing words like "Crucial" because I know most of you want to see those rules.
Using these kind of words, it will make you to read whole through my blog post.
On the other side, if I framed this post by telling you that these are just 7 rules other bloggers are using, you would have no reason to follow them as they may not be eye capturing. Plus, you wouldn't know the type of results you could potentially achieve by following them.
Experimenting with your headlines is powerful! You just have to use it in the right way.
CRUCIAL RULE 2:
Hook your readers, and don't let them go away!
Did you know what the attention span of a goldfish is? 9 seconds. And if you think that's short, take a guess what your attention span is.
8 seconds. That's right... humans' attention span is shorter than goldfish's.
Out of every 8 people that read your headline, only 2 continue to read the rest of your blog post. Why? Because you aren't hooking your readers and grabbing their attention.
That's why you need to focus on writing the perfect headline. You can do this by:
Keeping your headline to 6 words and under 65 characters (ideally)
Using interesting words
Integrating negative words as they tap into insecurities
Making your headlines personalized
When possible, using numbers and data
When writing headlines, check out this free tool by Portent as it should make your life a bit easier.
CRUCIAL RULE 3:
Numbers build credibility
If you are seen as an expert, more people are likely to follow you. But how do you get people to see you as an expert?
You use data.
It doesn't matter if you are the source of it or you are citing someone else. By continually using data within your blog posts, you create credibility. It shows that you have done your research and aren't making anything up.
By using data within your blog posts, you will help people start seeing you as an expert. Plus, others will see you are linking to them, and some of those people will start sharing your content and eventually link back to you.
CRUCIAL RULE 4:
Blogging with your heart
Have you ever seen me blog about topics other than marketing and influence? No. Why?
Because those are the two topics I really care about. I love them so much that I center my life around them.
I love blogging because I'm writing about topics I am passionate about.
That's what allows me to write consistently and never give up on blogging. If you don't love what you are writing about, eventually you're going to quit, and your blog won't gain popularity.
The quality of your content will be different. People can tell when you write about something you are passionate about. The quality of the article that's written with care and passion is a lot different from the quality of the article.
CRUCIAL RULE 5:
Open up for your readers
Look in the mirror, and ask yourself: "Do I love my readers?" Do you love your readers so much that you are willing to do whatever it takes to make them happy?
If you do, they'll not only stick around for a long time, but they will also support you. They will comment on your content, share it, and tell the world how great you and your company are.
I love my readers, which is why I respond to almost every comment. I also try to respond to every email that is short and to the point.
And when I screw up, I try to make things right.
Try to make your reader happy!
I care for my readers to the degree that I will do almost anything for them. The real question is, are you?
Conclusion
If you follow these 5 rules, you will see an increase in traffic. And it isn't just me who is seeing success from these rules.
So, what are you waiting for? Why not test out a few of these rules with your next blog post?
What other rules should you blog by? Comment below!
To Your Success!
K.Stals
Keywords: blogging tips, free traffic, marketing ideas, mlm training, Network Marketing Tips
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