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SpinDistribute.com Article Directory
« Back to articles from category "Marketing"The following article was published in our article directory on February 11, 2015.
Learn more about SpinDistribute Article Distribution System.
Taking the Lead
Article Category: Marketing
Author Name: Thomas Wallace Seven Year Cancer Survivor - Everyday is Important!
Multilevel marketing or mlm has been a well-known business model even before the birth of the internet. By utilizing word of mouth and direct selling methods, distributors make their product known to generate sales. Aside from the profit gained through product sales, distributors can also earn commissions through the sales of their recruits.
While it hardly is a new concept, not everyone who gets into mlm happily makes their way to the bank on a daily basis. In fact, some teams fizzle out a few months after getting in. Why is this so? In any business, the customers always bring in the profits. The heart of mlm is an effective marketing strategy that works in such a way that a large audience can be tapped and be introduced to the product being sold, hence increasing the potential of gaining more customers. The problem is most people who jump into it are not equipped to generate sales or recruit people. In a typical network, the top performers are usually those that have sales and marketing backgrounds.
That said, one solution to make mlm lucrative for anyone, regardless of their backgrounds, is to equip everyone in the team with the right skills and strategies. However, each individual is unique, having varying levels of learning abilities and more importantly, the drive to succeed. So how can the best people be filtered out from the crowd? How do you choose who will be part of your team?
Online marketer Thomas Wallace discusses some of the tools of the trade in his blog thomaswallace.blogspot.com. In one of his entries, he talked about the value of my lead system pro (MLSP) in helping any marketer trace quality leads. The system works by bringing leads into a platform where they can learn about the essential skills of a successful marketer. After that, the marketer has the option to sponsor any of the leads in the group. MLSP worked for him in the same way that it has also helped other marketers steadily build their strong teams.
There are several groups and communities that offer lead platforms. Among them are Team Global Impact and Mastermind. They build their business around each marketer's need to constantly improve themselves and their team. Aside from reading materials, they also offer live coaching which increases the effectiveness of their trainings. With that, success becomes a result of both individual and team efforts.
Before the internet era, distributors contacted potential customers through telephones or by knocking on every household door in an area. While it entails hard work, a marketer's success becomes limited by time, skills, and financial resources. With the internet, marketing methods can be tailored to communicate to a wider audience more efficiently and effectively.
Utilizing my lead system pro creates a win-win situation for marketers who have been stuck with a mediocre team and newbie affiliates who are getting a grasp of multilevel marketing. With this system, marketers can choose to work with people who are driven while newbies can equip themselves with the right skills. At the end of the day, everyone does their share to achieve success.
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