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The following article was published in our article directory on January 30, 2015.
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Top 10 Local Marketing Myths for Small Business

Article Category: Business

Author Name: Stacey Riska

As a small local business owner myself, I often encounter another local entrepreneur who does not put in the time to comprehend search engine marketing for small business. Many of them have actually acquired many misconceptions about search engine marketing for small business that are entirely false. These local marketing misconceptions are keeping those businesses from getting more leads, more customers, more sales and more money.

It's not surprising that numerous local business operators do not understand internet marketing, or that they can get exposed to these misconceptions about how local marketing has to be done. Google's CEO has actually been quoted as stating that the world is now creating 5 exabytes of information every 2 days, so it's not surprising that the local business owner is just totally overwhelmed and can't remain up to date with marketing.

It's not just the ever-increasing quantity of info that can overwhelm a local company-- it's also the reality that the online search engine are now making adjustments to their algorithms every day. While many of those adjustments are reasonably subtle and low-scale, the changing conditions show that once-mainstream Search Engine Optimization techniques are constantly changing.

But the fact is that if people cannot find your company online, you may as well cease to exist. Harsh reality, right?

That's why every small local business owner needs to do local marketing!

So, before you run and get totally overwhelmed and/or search for information that lots of times isn't really even correct, right here is a list of 10 local marketing misconceptions that you need to wind up recognizing with (and eradicate from your thinking.

1. Our Keyword Must Be In The Domain Name

Totally false! For those companies just starting and not completely understanding SEO, it might look like this is required. For local search, having the keyword embedded in your domain more than likely isn't actually going to provide much benefit above all the other marketing activities you really have to be carrying out in order to accomplish high positions.

Around half of your search traffic is most likely to be brand searches (they already know your business name). So a much better strategy is to have your domain focus on your company name.

2. We Must Have Terrific Reviews and Ratings!

Unless somebody is specifically filtering their search results page to order based upon rating values, this is a total falacy.

Definitely, no local business desires criticism and/or unfavorable reviews, however these are a fantastic opportunity to discover what your customers actually think and/or experience and offering you the opportunity to respond and make it right. That's quite powerful marketing!

Reasonably, having all positive reviews may really lower a consumer's trust in your business-- since they may not think they're all real. So having a couple of unfavorable reviews is sensible for a business, and I've seen lots of local business owners who react skillfully and effectively change those lemons into lemonade!

It's true that ratings and reviews can have an impact on your business; nevertheless they're not influencing your position in the search engine results. To play it safe, put an approach in place to get more positive testimonials, and react professionally to bad testimonials.

3. Social Media Isn't Important

Some kinds of businesses have a simpler time attracting clients that wish to communicate with them on social networks. However even if customers in your business classification aren't active on social media sites, you most likely should have a social media presence anyhow.

Social media network sites such as Facebook and Twitter supply you with tools to proactively handle your online credibility, and they can likewise assist you outrank your competitors. Social media marketing-- Let's simply call it a necessary evil-- you've got ta do it!

4. We Require A Different Listing For Every City In Our Area!

While Google used to offer some added ranking power based on the physical location in the city being browsed, it is not as crucial a factor as it has been in the past. A business can rank in numerous cities in Google without having a physical location and listing for each one.

Today, Google permits you to pick a service area to cover several cities, and if you promote a single location/listing, you can concentrate your efforts on that one without having to deal with handling multiple listings. You've got enough to do right?

5. We Don't Need To Optimize For Mobile

Sorry, but have you looked outside your store or workplace window lately? Everyone is on a mobile device, whether it's a cell phone or a tablet.

People spend more than 40 % of their day online and/or on a mobile device, and of course this percentage will just increase. Google understands this and wants to provide an excellent user experience for those on a mobile gadget. So if your website ain't mobile and/or responsive, you will certainly get penalized and it will certainly affect your position in the online search engine.

To me, this is one of the most vital areas to concentrate on first if you want to make a favorable impact on your local marketing efforts. To see if your website is responsive-- suggesting it can be seen on all types of gadgets (without having to scroll and/or zoom in to read it), check out Responsive Design Checker.

6. We'll Simply Do Some Quick SEO To Get Top Positions In Google

Yeah, right! If your business method depends upon this, particularly if you have numerous competitors, you're in trouble. Do the math to see why. If there are 300 other local companies that do exactly what you do, and there are only 7 local businesses showing up on the first page of Google for your main keyword, that indicates you have a whopping 2.3 % possibility of appearing there!

It's even worse than that, due to the fact that chances are many of your competitors might have an "incumbent" status that offers them higher ranking power than a newbie with no online history. Yes, it's absolutely possible to rank-- but it will certainly take some time. I recommend you invest in several marketing methods to promote your business to new customers so that you do not rely just on natural rankings to get new business.

7. We Do not Need To Show Photos/Videos

Utilizing multimedia in your optimization efforts can offer you more opportunities to appear in search engine results-- specifically given that Google and other online search engines reveal results that commonly include images and videos on the very first page.

Being that Google now owns YouTube, they will clearly give greater credence to video. Just browse for your keyword and I wager at least one post reveals up on the very first page that is a video.

It's not about your "business"-- the products and services you provide. It has to do with the "story"-- and when you can put that into images and/or video and post/share it online, it will significantly boost your search results page.

8. We Need Various Phone Numbers For Each Marketing Technique We Utilize To Track Results

Some businesses established monitoring telephone number to be able to count how many calls they receive from each marketing source. The problem with this is that Google uses your contact number as an unique identifier, and when they crawl your pages and see various info, they're not exactly sure exactly what is correct, so they penalize you and rank you lower in the search engines.

9. We Have To Be In The Middle Of The City Get Excellent Local Positions

Don't stress. You don't have to move your location. Google is now a lot more advanced and recognizes that every business will not be in the middle of "Chicago".

10. We Should Have Microsites With Keyword Focused Domains

We already discussed this one earlier. Establishing lots of websites for each of your keywords will not get you ranked any much faster and/or get you more traffic. It will simply give you more work. And who desires to do work that does not generate results?

All the work that you'd put into optimizing and promoting a single domain site starts to get watered down when your effort and time are spread out throughout many domains, and the outcome is that the individual microsites end up being weak.

Even worse yet, if you're negligent in doing it, you might wind up publishing replicate page content throughout lots of sites, even more damaging your ranking power. Or, worst of all, if you do this too fast you might get outright punished by Google for crafting a linking scheme.

You can certainly create an added website for individual items or for your individual areas, but don't believe you can get away with introducing lots of websites to the point where you're spamming up the search engine result page. Be reasonable and only launch as many websites as you can reasonably handle with quality content and promote properly.

If after checking out these 10 local marketing misconceptions, you have actually recognized that you're guilty of one or more-- do not fret! Local marketing isn't as overwhelming and stressful as you might believe. We have actually put together a comprehensive training that will walk you step-by-step the best ways to do local marketing: Local Marketing Made Easy. If you can follow a recipe, you can carry out the strategies you'll learn in this amazing local marketing training program.

What are some local marketing misconceptions that you've run across?

Keywords: seo marketing, search engine marketing, local marketing, small business marketing, get found online, first page google, search marketing

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