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SpinDistribute.com Article Directory

The following article was published in our article directory on January 30, 2015.
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Total Web Design Revamp: Make your Site Work for Your Customers

Article Category: Internet

Author Name: Kelly Petering

Are you wondering why your online business is not increasing sales? Maybe, you focus too much on the aesthetics and not on the user experience. The internet is a very complex dimension wherein you really have to strategize your every move. You need to have a plan before you create your website. Here are a few guidelines on how you could overhaul you web design to help gain more profit.

Make it Simple and Clear. The first thing you have to think about is the overall impact of your website. Your product or service should be clearly visible on the home page of your website along with the description. However when you are selling multiple products/services, it is advisable to focus on one or similar products/services in one website. You can still promote the other products by creating links to your other websites.

Build Trust. A business website should have details such as the payment providers you are working with so that the consumers will know that your website is credible. Also, include verified by visa sign or the Verisign SSL certificate. Aside from these, you can also put some testimonials from satisfied previous customers so that your target market will see how well you have been doing for the previous months/years. Emphasize that the personal details that they will give will be private and will not be used for any other purpose.

Place FAQ page. Customers will definitely have some queries once they are hooked in buying your product. However, you cannot place all these answers to your homepage. An online marketing strategy is by putting a teaser on how the customers can know more about your site through placing a link on your homepage. For example, you can put, "Want to know more about the perks of buying a new BRANDX Blender?" This link should lead the customers to the additional details about the product and a step-by-step guide on how to buy it.

Be Honest. Keep in mind that in building trust, you should include all the important details about the product/service that you are selling. You should also explain all the policies upfront. If you have a No return, No exchange policy, state it in the purchasing page. Delivery policies and payment options should also be included in your homepage.

Think of the Perks. The perks that a customer can get are among the most crucial parts in online business. Do you have any freebies? Is the shipping fee free? Will you be having a 10% discount for the first 100 customers? These special offers could attract your target market and will definitely boost your website's performance.

Customer Service Option. Some customers may want to talk to a customer service in case there are problems encountered. Whether it is an email customer service or a live customer service, make sure that the consumer will feel important. In addition, the personnel should be polite and should properly answer the questions well.

So basically, in revamping your website, you need to consider the user's experience. How will the customer feel about the website? Is it easy to navigate? Will it answer the basic questions of the target market? With a strategic web design, you can already increase the sales of your online business.

Keywords: Website Design, Online Marketing, Personal Websites, Online Business

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