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SpinDistribute.com Article Directory

The following article was published in our article directory on February 2, 2015.
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Improve your Online Marketing Education with Video Marketing

Article Category: Marketing

Author Name: Richard Wallen

Video marketing is one of the many internet marketing strategies that are beneficial for entrepreneurs and marketers. Video advertisements have appeared on TV for decades but videos that can be seen on the internet have far more powerful benefits for both the maker and the watcher. In this day of technology, most people have smartphones with which they can view videos at any time of the day. Most marketers have made use of videos to promote their products to a wide range of consumers. Video marketing has been around the marketing industry and has proven to be able to help marketers and their products get to places where it is profitable.

Increased brand recognition is what marketers can achieve with video marketing. Websites that provide video sharing services often have feedback and comment boxes designed for viewers. These boxes help in rating the videos that users view every day. With regard to marketing, these boxes can be the place where they can initially inquire about the products being advertised in the videos. Further information can also be added either on the boxes or through the videos themselves. Studies show that every internet user gets to see at least one video every day when they use the internet. Marketers should exploit that statistic to provide themselves more opportunities.

The Statistics

A video marketing survey of more than 600 marketers and professionals says that 93% of them are using videos for their business. They consider videos to be integral to their marketing strategies. Marketers who use online marketing and integrate videos with it are in the 84%. 60% of those who use email marketing say they make use of videos along with their emails. 70% revealed they use video marketing to optimize videos for SEO use. 70% also say they will be spending or adding spending costs to make better videos. More than 82% have said that videos have had a positive improvement on their businesses.
Websites that Promote Video Marketing
YouTube

YouTube has become the leading website for video sharing in the world. Marketers have made use of this website to share their work across a number of people worldwide. Marketers will just need to create their profiles and they will be able to upload videos they make and share these with the rest of the world. Titles of the videos they post in the website are used for search engine optimization and that makes video marketing in YouTube very effective. The videos posted on the website have comment/feedback boxes for immediate responses from the viewers.

VIMEO

Vimeo has become one of the leading websites for video sharing. It almost has the same features as YouTube but Vimeo adds a newer feel in sharing videos. It can be a different platform for marketing but it has its own benefits to marketers. Among the benefits are much higher quality videos and a professional user interface. It is also ad-free unlike their video sharing competitors. The only drawback is its smaller community and slow uploads if users only have free accounts.

Keywords: social media marketing, video marketing, webinar training, video training, ebook training, one on one training, coaching, mentoring, done-for-you, email marketing

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